Author Savage BrandsCategories BrandonomicsLeave a comment on Is it time for a brand refresh? Look at the purpose of who you are, who you serve and your future. Is it time for a brand refresh? Look at the purpose of who you are, who you serve and your future.
Do brands—even innovative ones—need updating? Can a good brand really get stuck with an outdated perception? Steve Lufburrow, President and CEO, Goodwill Houston answers all in his interview with Robin Tooms.
Author Savage BrandsCategories BrandonomicsLeave a comment on Build your thought leadership, and your brand, by showcasing unique perspectives Build your thought leadership, and your brand, by showcasing unique perspectives
If you sell an intellectual product (that’s focused around people and expertise), how does that change your approach to building a brand? Robin Tooms visits with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.
Author Savage BrandsCategories BrandonomicsLeave a comment on Celebrating your corporate anniversary is more than just marking a milestone, it’s making a mark with everything you do and say Celebrating your corporate anniversary is more than just marking a milestone, it’s making a mark with everything you do and say
What’s the best way to celebrate a 70-year-old brand? Consistently live the mission, of course! Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Houston.
Author Savage BrandsCategories BrandonomicsLeave a comment on Working with an international brand – keeping the larger perspective to add value to your local market Working with an international brand – keeping the larger perspective to add value to your local market
As an autonomous part of Goodwill Industries, an international organization, each local group has a certain responsibility to protect the brand. Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston.
Author Savage BrandsCategories BrandonomicsLeave a comment on Brand clarity: align your strategy, unique value and offerings to stay focused Brand clarity: align your strategy, unique value and offerings to stay focused
Should branding and corporate strategy be aligned? We think so. Robin Tooms visits with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.
Author Savage BrandsCategories BrandonomicsLeave a comment on Strategic partnerships need nurturing, and great communications, to succeed Strategic partnerships need nurturing, and great communications, to succeed
Managing partnerships takes work, nurturing, focus and constant reassessment—somewhat like a marriage. Robin Tooms talks celebrations and analogies with Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center.
Author Savage BrandsCategories BrandonomicsLeave a comment on Leveraging globally created content into your local content marketing mix helps stretch marketing dollars Leveraging globally created content into your local content marketing mix helps stretch marketing dollars
Can an international brand help the local affiliate? Under the right circumstances, it can add tremendous benefits. Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Industries of Houston.
Author Savage BrandsCategories BrandonomicsLeave a comment on Music as a communications tool? Yes, people relate to what’s “good for our soul” Music as a communications tool? Yes, people relate to what’s “good for our soul”
Is your brand thinking about innovative ways to communicate and connect with your audiences? Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston to discuss how Goodwill has used music, and music partnerships, as a powerful communications tool.
Author Savage BrandsCategories BrandonomicsLeave a comment on Brand conversations, early and often, is critical in forming strategic partner relationships Brand conversations, early and often, is critical in forming strategic partner relationships
Global branding with partners adds several levels of complexity that must be understood. Robin Tooms interviews Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center to talk about finding those great brand partner matches.
Author Savage BrandsCategories BrandonomicsLeave a comment on Top brands differentiate on a unique value combination and think beyond a “me too” approach Top brands differentiate on a unique value combination and think beyond a “me too” approach
Professional services firms have unique challenges around differentiating themselves; setting both the thought leadership and the relationship strategies in place. Robin Tooms chats with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.