Author Bethany AndellCategories Culture/Employee Engagement, Employer Branding, Savage ThinkingLeave a comment on The Advantages of a Strong Company Culture to Employee Engagement The Advantages of a Strong Company Culture to Employee Engagement
A company with engaged employees is easy to spot. In these organizations, the culture is clearly defined and employees understand the purpose and goals they are working toward. Simply put, there is a feeling of shared success.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Savage ThinkingLeave a comment on M&A Cultural Alignment: A Unified Culture Means a Strong Brand M&A Cultural Alignment: A Unified Culture Means a Strong Brand
When companies participate in M&A activity, they understand that there will be challenges associated with combining two unique businesses into a single entity. How customers will react to the combined business is a big concern. Managing customer expectations, ensuring that the company’s external brand is shifted smoothly and value remains high all need to be addressed in the external rebrand.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: Cultural Alignment is Critical during Mergers & Acquisitions Ask the Expert: Cultural Alignment is Critical during Mergers & Acquisitions
A strong, positive culture is a critical part of a successful business — and an even more critical part of successfully combining companies through an acquisition or merger. Jackie Dryden, Savage’s Creative Strategist, talks about the role culture plays when combining organizations.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: Why Employee Alignment with Culture is Important Ask the Expert: Why Employee Alignment with Culture is Important
Every company has a culture, but it can be purposeful or it can be accidental. If no effort has been made to maintain it, culture will define itself.