Author Savage BrandsCategories BrandonomicsLeave a comment on Change initiatives mean building ‘one company’ Change initiatives mean building ‘one company’
Whether you’re communicating internally or externally, the goal is to create one company that delivers on your brand consistently. Jeppe Hansgaard, partner at Innovisor, shares insights into corporate change.
Author April LundyCategories Technology, Web + Online MarketingLeave a comment on For marketing videos, planning makes all the difference For marketing videos, planning makes all the difference
Given the trend toward greater video content consumption online, you’re likely considering video as a greater portion of your marketing mix this year. Video can be effective, and budget-friendly, if you take the time up front to prepare your strategy and resources to get the most out of this effort.
Author Savage BrandsCategories BrandonomicsLeave a comment on Purpose: A CEO’s primary job Purpose: A CEO’s primary job
Corporate purpose is essential to a thriving company–and that purpose should be set by CEOs themselves. Jay Steinfeld, founder and CEO at Blinds.com, talks about how creating an authentic purpose laid the groundwork for his company’s success.
Author April LundyCategories Technology, Web + Online MarketingLeave a comment on Ready for My Close-Up: Using Video to Drive Sales Ready for My Close-Up: Using Video to Drive Sales
We live in a world increasingly dominated by video content. It’s true offline, with Americans watching an average of five hours of television each day, and it’s also true in the digital space. In fact, online video consumption is on the rise: Americans watched 47.1 billion online videos in November 2013 alone, up from 40 billion in the same time period the year before.
Author Savage BrandsCategories BrandonomicsLeave a comment on How many ways can you leverage influencers? How many ways can you leverage influencers?
How many ways can you leverage the most influential people at your company? Jeppe Hansgaard, Partner at Innovisor, shares how knowing who the influencers are among your employees can help you establish brand and culture.
Author Savage BrandsCategories BrandonomicsLeave a comment on External messages start with internal engagement External messages start with internal engagement
If employees aren’t aware of the messages that are being shared about your company, how can they reinforce them? Begin every marketing effort by engaging employees internally first–advice from Donna Smith, director of marketing and communications at Forum Energy Technologies.
Author Savage BrandsCategories BrandonomicsLeave a comment on Trustworthy companies: When brand and business are interchangeable Trustworthy companies: When brand and business are interchangeable
If you want to be believed as a company and as a business leader, your business and your brand need to be interchangeable. Jay Steinfeld, founder and CEO of Blinds.com, talks about how they make their brand true in their day-to-day operations.
Author Savage BrandsCategories BrandonomicsLeave a comment on Get your messages to the people who matter most Get your messages to the people who matter most
How do you ensure that you’re tailoring your messages to the most influential people in your company? That’s what organizational network analysis is all about. Robin Tooms talked to ONA expert Jeppe Hansgaard, a partner with management consulting firm Innovisor.
Author Savage BrandsCategories BrandonomicsLeave a comment on Energize employees & customers alike by putting brand into action Energize employees & customers alike by putting brand into action
Putting your brand messaging into action gets everyone excited–customers and employees alike. Donna Smith, Director of Marketing and Communications at Forum Energy Technologies, talks about how they act on their brand.
Author Savage BrandsCategories BrandonomicsLeave a comment on Alignment of purpose takes the fear out of an acquisition Alignment of purpose takes the fear out of an acquisition
Every business leader is afraid of losing the heart of his company if he sells; but when both companies are aligned in culture and purpose, there’s nothing to fear. Jay Steinfeld, founder and CEO at Blinds.com, talks about how the alignment of their purpose and Home Depot’s affected their acquisition.