Author Bethany AndellCategories Savage Thinking, StrategyLeave a comment on Seeing Savage’s future: A vivid vision for the new year Seeing Savage’s future: A vivid vision for the new year
What does your company’s vision look like? Can you picture it? Can you hear and taste it?
Author Savage BrandsCategories Culture/Employee EngagementLeave a comment on Brand Advocates: A Tale of Two Car Dealerships Brand Advocates: A Tale of Two Car Dealerships
Recently, I had the privilege to see a company whose brand advocates inspired action and loyalty. My husband and I were in the unenviable position of being in dire need of a new car, the old one having finally given up the ghost. Our search took us to two dealerships – one we had been attracted to by radio commercials promising unbeatable deals, and one that had been recommended to us for the positive experience of working with them.
Author April LundyCategories Innovation, Marketing CommunicationsLeave a comment on In the Future, Your Marketing Materials Read You In the Future, Your Marketing Materials Read You
Science fiction gives us a glimpse into the future, like the sci-fi thriller Minority Report, set in 2054, that demonstrated an interesting concept: the ability to market based on facial (or, in the case of the film, retinal) recognition. We’ve already seen companies try to harness this sort of technology to put clients’ messages directly in front of their prospective customers.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on How Purpose Changed Our Company for the Better How Purpose Changed Our Company for the Better
Savage has always been a forward-looking company – whether we were leading the way in testing technology to enhance the skills of our designers or designing websites before most firms knew what a URL was – so when we began to hear whispers about the impact of corporate purpose, we knew we wanted to be early adopters.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on When the Going Gets Tough, the Tough Get Purposeful When the Going Gets Tough, the Tough Get Purposeful
It all started with a powerful idea – the notion that doing business purely based on time or price is not the best way to build brand loyalty. The team at Savage realized that when companies value themselves based solely on what they do – selling things or hours – they are leaving out the most powerful part of the equation: purpose.
Author Bethany AndellCategories Culture/Employee Engagement, Savage Thinking, StrategyLeave a comment on Ask the Expert: What Does Committing to Purpose Look Like? Ask the Expert: What Does Committing to Purpose Look Like?
What does it mean for a business leader to be truly committed to purpose – and to lead a company that brings its purpose to life every day? We asked Savage President Bethany Haley: What does it look like when a CEO believes in purpose and walks the talk?
Author Savage BrandsCategories InnovationLeave a comment on Blast Through a Creative Block: Just Do It Blast Through a Creative Block: Just Do It
Folks who work in creative roles are all too familiar with the idea of creative block, but you don’t have to be in a traditionally creative role to experience a lack of creativity just when you need it most. By any name – writer’s block, designer’s doldrums, accounting apathy, marketing malaise, programmer’s procrastination – the frustrating lack of inspiration is just as hard.
Author Savage BrandsCategories Culture/Employee EngagementLeave a comment on 3 Ways to Give Your Company an “Attitude Adjustment” 3 Ways to Give Your Company an “Attitude Adjustment”
Recently, a Texas restaurant shut its doors temporarily, noting on its sign that it was “closed for an attitude adjustment.” When we hear the phrase “attitude adjustment,” we often think of a parent correcting a child who’s not acting the way he should – and that’s just what this restaurant owner was doing with his business. After noting that his workers’ customer service was not meeting the standards he expected, he announced the restaurant would close for a time of reflection, training and staffing changes.
Author Savage BrandsCategories Branding, Savage ThinkingLeave a comment on Corporate Purpose is No Longer Optional Corporate Purpose is No Longer Optional
Forbes magazine recently published an article that confirmed what we at Savage preach to our clients: “People don’t come to work every day for just a paycheck, and customers aren’t indiscriminate shoppers anymore. They both want purpose, they want to believe, and they want to feel like they’re part of something large than themselves.” Purpose – it’s our favorite word at Savage.
Author Bethany AndellCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Why 2014 will be the Best Year Yet: A Letter from the President Why 2014 will be the Best Year Yet: A Letter from the President
We’re looking forward to a great year at Savage. Last year, Savage Brands renewed its commitment to purpose: We believe that by helping companies deliver on their purpose, we are revolutionizing Corporate America.