Author Savage BrandsCategories BrandonomicsLeave a comment on Reaching Millennials: Translate your brand for a new generation Reaching Millennials: Translate your brand for a new generation
Growing you brand into the future means reaching Millennials, but how do you reach the upcoming generation and still maintain your historical brand value? Jack Whalen, Manager Brand Value at Phillips 66, shares how they translated their brand for a new generation.
Author Savage BrandsCategories BrandonomicsLeave a comment on The value of creativity when budgets are tight The value of creativity when budgets are tight
Companies have to understand the value of creativity when budgets are tight. Joel Tarver, former Senior Manager of Digital Marketing at Baker Hughes, talks about how paying for smart thinking pays off.
Author Savage BrandsCategories SustainabilityLeave a comment on Get Credit for Your Good Work: 5 Steps to Promote your Sustainability Report Get Credit for Your Good Work: 5 Steps to Promote your Sustainability Report
Many companies create corporate social responsibility or sustainability reports, but few are actively marketing their sustainability efforts. If you haven’t thought of your corporate sustainability report as marketing content, it’s time to start.
Author Savage BrandsCategories BrandonomicsLeave a comment on Build brand consistency by supporting every area of the business in delivering value Build brand consistency by supporting every area of the business in delivering value
Key to delivering a consistent brand: support every branch of your business in delivering what’s most important to customers. Jack Whalen, Manager Brand Value at Phillips 66, shares their strategy for maintaining their brand value.
Author Savage BrandsCategories BrandonomicsLeave a comment on Engaging partners to improve customer experience Engaging partners to improve customer experience
Jack Whalen, Manager Brand Value at Phillips 66 talks about how they engage and educate their customers to ensure that the end consumer has the best experience possible with their brand.
Author Savage BrandsCategories BrandonomicsLeave a comment on Blending brands: Which messages are most important when two brands collide? Blending brands: Which messages are most important when two brands collide?
When two well-known brands collide, how do you determine which messages have the most weight? Sara Heald of Air Alliance Houston talks about how they’ve branded Earth Day Houston and the importance of its mission.
Author Stacey PieferCategories Social MediaLeave a comment on It’s Time for B2B Marketing to Get Out of the “Dark Ages” and Do Social Media Well It’s Time for B2B Marketing to Get Out of the “Dark Ages” and Do Social Media Well
In the business-to-business world, there still seems to be a reluctance to take social media seriously enough to make it work as a medium for communicating brand messages. It’s been my experience that many B2B companies handle social media one of two ways: 1.) Somewhat haphazardly, with no formal structure, strategy or guidelines, or 2.) They neglect it all together.
Author Savage BrandsCategories BrandonomicsLeave a comment on New technologies’ effect on role of marketers New technologies’ effect on role of marketers
How will coming digital technologies affect the role of marketers? Joel Tarver, former senior manager of digital marketing for Baker Hughes, talks about how new technology creates opportunities for collaboration.
Author Stacey PieferCategories Culture/Employee Engagement, Employer Branding, Social MediaLeave a comment on Even B2B Brands Should Consider Social as Part of the Marketing Mix Even B2B Brands Should Consider Social as Part of the Marketing Mix
Let’s face it, communication channels have multiplied, so numerous touchpoints with your brand are the rule, not the exception. One notable increase has been the proliferation of informal communications, namely social media, which is now an inevitable part of modern day brand communications. More and more potential employees and individuals with buying power are looking to online communities to get a flavor for a company and its brand attributes.
Author Savage BrandsCategories BrandonomicsLeave a comment on Syncing brand launch activities leads to great results Syncing brand launch activities leads to great results
How do you ensure the most impact for a new brand launch — and what does the feedback look like when you hit the nail on the head? Sara Heald, Development Director at Air Alliance Houston, talks about how they leveraged their new brand and have seen a huge impact as a result.