Author Savage BrandsCategories Internal CommunicationsLeave a comment on CompTIA study: Employees’ bad cybersecurity habits still a major threat to US organizations CompTIA study: Employees’ bad cybersecurity habits still a major threat to US organizations
A new study by CompTIA on cybersecurity habits in the workplace shows that careless employee behaviors around technology are the biggest threats to information security in organizations.
Author Savage BrandsCategories BrandonomicsLeave a comment on Music as a communications tool? Yes, people relate to what’s “good for our soul” Music as a communications tool? Yes, people relate to what’s “good for our soul”
Is your brand thinking about innovative ways to communicate and connect with your audiences? Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston to discuss how Goodwill has used music, and music partnerships, as a powerful communications tool.
Author Savage BrandsCategories BrandonomicsLeave a comment on Brand conversations, early and often, is critical in forming strategic partner relationships Brand conversations, early and often, is critical in forming strategic partner relationships
Global branding with partners adds several levels of complexity that must be understood. Robin Tooms interviews Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center to talk about finding those great brand partner matches.
Author Savage BrandsCategories BrandonomicsLeave a comment on Top brands differentiate on a unique value combination and think beyond a “me too” approach Top brands differentiate on a unique value combination and think beyond a “me too” approach
Professional services firms have unique challenges around differentiating themselves; setting both the thought leadership and the relationship strategies in place. Robin Tooms chats with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.
Author Savage BrandsCategories BrandonomicsLeave a comment on The ongoing branding challenge – clarifying, communicating and connecting a brand’s purpose to create action The ongoing branding challenge – clarifying, communicating and connecting a brand’s purpose to create action
Being the keeper of a 70-year-old brand is a big responsibility; one that comes with its own challenges. Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Houston to talk about how brands can better communicate mission and purpose to connect with customers and create action.
Author Savage BrandsCategories BrandonomicsLeave a comment on Two practices of great brands: evolve to stay relevant, and celebrate important milestones Two practices of great brands: evolve to stay relevant, and celebrate important milestones
How does a brand stay strong, and relevant, over 70 years? Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston to discover how the organization continuously builds upon its brand platform.
Author Savage BrandsCategories Design for GoodLeave a comment on Savage Good Awarded 2015 Sappi “Ideas that Matter” Grant to Support the EB Research Partnership Savage Good Awarded 2015 Sappi “Ideas that Matter” Grant to Support the EB Research Partnership
HOUSTON – (Sept. 28, 2015) When Savage Brands Design Director and Principal Doug Hebert attended a concert by Pearl Jam front man Eddie Vedder, he expected to enjoy his favorite singer and a fantastic show. He got much more when Vedder inspired him to help make a difference in the lives of people battling a devastating and rare skin disease—Epidermolysis Bullosa (EB).
Author Savage BrandsCategories BrandonomicsLeave a comment on Co-branding can build strong partnerships, with careful brand stewardship Co-branding can build strong partnerships, with careful brand stewardship
Extending your global reach is a good thing but it also creates many moving pieces. Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center, talks about how branding has positively affected their partnerships worldwide.
Author Savage BrandsCategories Branding, Culture/Employee Engagement, StrategyLeave a comment on When to Ask: Why Not? When to Ask: Why Not?
As a company, Savage has been reading thought-provoking books and discussing them together, talking about how their insight might apply to our work. We recently finished Start with Why by Simon Sinek, which encourages people to take a step back to understand why we do what we do.
Author Savage BrandsCategories BrandonomicsLeave a comment on Match your brand name to the company you want to be Match your brand name to the company you want to be
To be successful, your company needs to “dress for the job you want” by matching your naming strategy to your larger brand strategy. David Skinner, CEO at KCA, talks about how their name change demonstrates who they want to be as a company.