Author Savage BrandsCategories BrandonomicsLeave a comment on Co-branding can build strong partnerships, with careful brand stewardship Co-branding can build strong partnerships, with careful brand stewardship
Extending your global reach is a good thing but it also creates many moving pieces. Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center, talks about how branding has positively affected their partnerships worldwide.
Author Savage BrandsCategories Branding, Culture/Employee Engagement, StrategyLeave a comment on When to Ask: Why Not? When to Ask: Why Not?
As a company, Savage has been reading thought-provoking books and discussing them together, talking about how their insight might apply to our work. We recently finished Start with Why by Simon Sinek, which encourages people to take a step back to understand why we do what we do.
Author Savage BrandsCategories BrandonomicsLeave a comment on Match your brand name to the company you want to be Match your brand name to the company you want to be
To be successful, your company needs to “dress for the job you want” by matching your naming strategy to your larger brand strategy. David Skinner, CEO at KCA, talks about how their name change demonstrates who they want to be as a company.
Author Savage BrandsCategories Culture/Employee EngagementLeave a comment on Interview with Genesys Works: Supporting Houston’s Youth Supports Houston Business Interview with Genesys Works: Supporting Houston’s Youth Supports Houston Business
Robin Tooms interviewed Marian Davenport, executive director of Genesys Works – Houston, as guest host of The BusinessMakers Show. The two talked about how Genesys Works is benefitting Houston, both through its empowerment of at-risk youth and its benefit to its corporate partners.
Author Savage BrandsCategories BrandonomicsLeave a comment on Reach outside traditional branding teams roles for greater brand impact Reach outside traditional branding teams roles for greater brand impact
Brand and marketing teams can and should think bigger. They can look for opportunities to support the business in broader ways, which in turn helps the business see value in the brand. Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center, talks about how their team leverages branding to positively affect their partnerships worldwide.
Author Savage BrandsCategories Design, StrategyLeave a comment on Great design is not just beautiful – it’s purposeful Great design is not just beautiful – it’s purposeful
Design is everywhere – and in more places than you probably realize. You recognize it in billboards and book covers, but it’s also in the architecture and décor of your favorite coffee spot, along with the napkins, coffee packaging, in-store signage and even what the barista is wearing.
Author Savage BrandsCategories BrandonomicsLeave a comment on There are three corporate strategies — and you have to pick one There are three corporate strategies — and you have to pick one
There are only three possible strategies for your company to pursue — and as much as you may want to claim all three, you can only deliver one. Steve Brody, a Vistage International chair and President of Naviond US, shares his advice for leaders making strategic decisions.
Author Savage BrandsCategories BrandonomicsLeave a comment on The Key to Marketing Success: Realize You’re in a Laboratory The Key to Marketing Success: Realize You’re in a Laboratory
The most successful marketing efforts aren’t preplanned. They come from experimentation and studying customer behavior. Steve Brody, current chair at Vistage International and President of Naviond US, shares why the best marketers understand that they operate in a laboratory.
Author Savage BrandsCategories BrandonomicsLeave a comment on Want to grow your business? Narrow your focus Want to grow your business? Narrow your focus
Though it may seem counterintuitive, narrowing your focus as a company is a key factor for success. Steve Brody, a current chair of Vistage International and president of Naviond U.S., talks about how focusing on just the right market segment makes all the difference.
Author Savage BrandsCategories BrandonomicsLeave a comment on If the CEO doesn’t know the differentiator, how can the salespeople? If the CEO doesn’t know the differentiator, how can the salespeople?
When companies aren’t differentiated, it’s not a sales problem; it’s a CEO problem. Steve Brody, group chair of Vistage International, an organization of CEOs, shares his insights into where differentiation starts.