Author Savage BrandsCategories BrandonomicsLeave a comment on Celebrating your corporate anniversary is more than just marking a milestone, it’s making a mark with everything you do and say Celebrating your corporate anniversary is more than just marking a milestone, it’s making a mark with everything you do and say
What’s the best way to celebrate a 70-year-old brand? Consistently live the mission, of course! Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Houston.
Author Savage BrandsCategories BrandonomicsLeave a comment on Working with an international brand – keeping the larger perspective to add value to your local market Working with an international brand – keeping the larger perspective to add value to your local market
As an autonomous part of Goodwill Industries, an international organization, each local group has a certain responsibility to protect the brand. Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston.
Author Savage BrandsCategories BrandonomicsLeave a comment on Brand clarity: align your strategy, unique value and offerings to stay focused Brand clarity: align your strategy, unique value and offerings to stay focused
Should branding and corporate strategy be aligned? We think so. Robin Tooms visits with David Skinner, CEO of KCA, an energy consulting firm focused on technology and strategy.
Author Savage BrandsCategories Design, Marketing CommunicationsLeave a comment on Save the Tamales! A Treasure Hunt of Creative Advertising Save the Tamales! A Treasure Hunt of Creative Advertising
Even in my groggy morning stupor, I couldn’t help being curious about the graphic posters lining my route to work. “Save the Tamales from Ronald McDonald,” they read. The posters looked almost political in nature – black with an iconic fist raised into the air, grasping a — tamale?
Author Savage BrandsCategories BrandonomicsLeave a comment on Strategic partnerships need nurturing, and great communications, to succeed Strategic partnerships need nurturing, and great communications, to succeed
Managing partnerships takes work, nurturing, focus and constant reassessment—somewhat like a marriage. Robin Tooms talks celebrations and analogies with Audrey Trevino, Global Branding Manager at MD Anderson Cancer Center.
Author Savage BrandsCategories BrandonomicsLeave a comment on Leveraging globally created content into your local content marketing mix helps stretch marketing dollars Leveraging globally created content into your local content marketing mix helps stretch marketing dollars
Can an international brand help the local affiliate? Under the right circumstances, it can add tremendous benefits. Robin Tooms interviews Kym King, Vice President of Public Relations at Goodwill Industries of Houston.
Author Savage BrandsCategories Internal CommunicationsLeave a comment on CompTIA study: Employees’ bad cybersecurity habits still a major threat to US organizations CompTIA study: Employees’ bad cybersecurity habits still a major threat to US organizations
A new study by CompTIA on cybersecurity habits in the workplace shows that careless employee behaviors around technology are the biggest threats to information security in organizations.
Author Savage BrandsCategories BrandonomicsLeave a comment on Music as a communications tool? Yes, people relate to what’s “good for our soul” Music as a communications tool? Yes, people relate to what’s “good for our soul”
Is your brand thinking about innovative ways to communicate and connect with your audiences? Robin Tooms interviews Steve Lufburrow, President and CEO, Goodwill Houston to discuss how Goodwill has used music, and music partnerships, as a powerful communications tool.
Author Savage BrandsCategories Design for GoodLeave a comment on Savage Good Awarded 2015 Sappi “Ideas that Matter” Grant to Support the EB Research Partnership Savage Good Awarded 2015 Sappi “Ideas that Matter” Grant to Support the EB Research Partnership
HOUSTON – (Sept. 28, 2015) When Savage Brands Design Director and Principal Doug Hebert attended a concert by Pearl Jam front man Eddie Vedder, he expected to enjoy his favorite singer and a fantastic show. He got much more when Vedder inspired him to help make a difference in the lives of people battling a devastating and rare skin disease—Epidermolysis Bullosa (EB).
Author Savage BrandsCategories Branding, Culture/Employee Engagement, StrategyLeave a comment on When to Ask: Why Not? When to Ask: Why Not?
As a company, Savage has been reading thought-provoking books and discussing them together, talking about how their insight might apply to our work. We recently finished Start with Why by Simon Sinek, which encourages people to take a step back to understand why we do what we do.