Author Savage BrandsCategories BrandonomicsLeave a comment on Incoming leader rallies employees by committing to purpose Incoming leader rallies employees by committing to purpose
Business leaders transitioning in have the challenge of alleviating employees’ fears and rallying them behind a new focus and direction. Jim Manskey, President at TBG Partners, shares how their newly defined purpose helped both him and the company successfully transition.
Author Savage BrandsCategories BrandonomicsLeave a comment on Creating a Message Around Vision and Values Creating a Message Around Vision and Values
Brandonomics guests Monica Silva, team lead of internal communications at Phillips 66, and Rob Camper, strategic brand director at Cadence Bank, talk about how to shape good messaging around vision and values.
Author Savage BrandsCategories BrandonomicsLeave a comment on Don’t Let Data Distract You: Staying Focused on Key Initiatives Don’t Let Data Distract You: Staying Focused on Key Initiatives
When you have large volumes of data rolling in, how do you filter out what’s irrelevant and stay focused on key initiatives? Jack Whalen, Manager Brand Value at Phillips 66, talks about how they stay the course on their core initiatives.
Author Savage BrandsCategories BrandonomicsLeave a comment on Reaching Millennials: Translate your brand for a new generation Reaching Millennials: Translate your brand for a new generation
Growing you brand into the future means reaching Millennials, but how do you reach the upcoming generation and still maintain your historical brand value? Jack Whalen, Manager Brand Value at Phillips 66, shares how they translated their brand for a new generation.
Author Savage BrandsCategories BrandonomicsLeave a comment on The value of creativity when budgets are tight The value of creativity when budgets are tight
Companies have to understand the value of creativity when budgets are tight. Joel Tarver, former Senior Manager of Digital Marketing at Baker Hughes, talks about how paying for smart thinking pays off.
Author Savage BrandsCategories SustainabilityLeave a comment on Get Credit for Your Good Work: 5 Steps to Promote your Sustainability Report Get Credit for Your Good Work: 5 Steps to Promote your Sustainability Report
Many companies create corporate social responsibility or sustainability reports, but few are actively marketing their sustainability efforts. If you haven’t thought of your corporate sustainability report as marketing content, it’s time to start.
Author Savage BrandsCategories BrandonomicsLeave a comment on Build brand consistency by supporting every area of the business in delivering value Build brand consistency by supporting every area of the business in delivering value
Key to delivering a consistent brand: support every branch of your business in delivering what’s most important to customers. Jack Whalen, Manager Brand Value at Phillips 66, shares their strategy for maintaining their brand value.
Author Savage BrandsCategories BrandonomicsLeave a comment on Engaging partners to improve customer experience Engaging partners to improve customer experience
Jack Whalen, Manager Brand Value at Phillips 66 talks about how they engage and educate their customers to ensure that the end consumer has the best experience possible with their brand.
Author Savage BrandsCategories BrandonomicsLeave a comment on Blending brands: Which messages are most important when two brands collide? Blending brands: Which messages are most important when two brands collide?
When two well-known brands collide, how do you determine which messages have the most weight? Sara Heald of Air Alliance Houston talks about how they’ve branded Earth Day Houston and the importance of its mission.
Author Stacey PieferCategories Social MediaLeave a comment on It’s Time for B2B Marketing to Get Out of the “Dark Ages” and Do Social Media Well It’s Time for B2B Marketing to Get Out of the “Dark Ages” and Do Social Media Well
In the business-to-business world, there still seems to be a reluctance to take social media seriously enough to make it work as a medium for communicating brand messages. It’s been my experience that many B2B companies handle social media one of two ways: 1.) Somewhat haphazardly, with no formal structure, strategy or guidelines, or 2.) They neglect it all together.