Author Savage BrandsCategories BrandonomicsLeave a comment on New technologies’ effect on role of marketers New technologies’ effect on role of marketers
How will coming digital technologies affect the role of marketers? Joel Tarver, former senior manager of digital marketing for Baker Hughes, talks about how new technology creates opportunities for collaboration.
Author Stacey PieferCategories Culture/Employee Engagement, Employer Branding, Social MediaLeave a comment on Even B2B Brands Should Consider Social as Part of the Marketing Mix Even B2B Brands Should Consider Social as Part of the Marketing Mix
Let’s face it, communication channels have multiplied, so numerous touchpoints with your brand are the rule, not the exception. One notable increase has been the proliferation of informal communications, namely social media, which is now an inevitable part of modern day brand communications. More and more potential employees and individuals with buying power are looking to online communities to get a flavor for a company and its brand attributes.
Author Savage BrandsCategories BrandonomicsLeave a comment on Syncing brand launch activities leads to great results Syncing brand launch activities leads to great results
How do you ensure the most impact for a new brand launch — and what does the feedback look like when you hit the nail on the head? Sara Heald, Development Director at Air Alliance Houston, talks about how they leveraged their new brand and have seen a huge impact as a result.
Author Stacey PieferCategories Internal CommunicationsLeave a comment on Don’t Forget: Internal Communications are a Critical Part of Your Growth Strategy Don’t Forget: Internal Communications are a Critical Part of Your Growth Strategy
It’s a challenging market and your company is trying to get work done. You need your employees to get on board and help you achieve your goals together. It’s easy right? Send a few emails, call a couple of meetings and everyone knows what’s going on.
Author Savage BrandsCategories BrandonomicsLeave a comment on Purpose shapes communications; communications support purpose Purpose shapes communications; communications support purpose
Purposeful communications are shaped by your company purpose and also enrich your purpose. Joel Tarver, former senior manager, digital marketing at Baker Hughes, talks about how their digital marketing supports and is informed by their purpose.
Author Savage BrandsCategories BrandonomicsLeave a comment on Nonprofit organizations must tailor messaging to audience Nonprofit organizations must tailor messaging to audience
Nonprofit organizations know the challenges of having to appeal to many, highly varied audiences. Sara Heald, development director at Air Alliance Houston, talks about how they tailor messages on social media based on the audiences they can best reach on each channel.
Author Bethany AndellCategories Savage Thinking, StrategyLeave a comment on Seeing Savage’s future: A vivid vision for the new year Seeing Savage’s future: A vivid vision for the new year
What does your company’s vision look like? Can you picture it? Can you hear and taste it?
Author Savage BrandsCategories BrandonomicsLeave a comment on Recruiting through digital marketing is all about innovation Recruiting through digital marketing is all about innovation
How does digital marketing recruit great talent? It’s all about innovation. Joel Tarver, senior manager of digital marketing for Baker Hughes talks about their recruitment story.
Author Savage BrandsCategories BrandonomicsLeave a comment on It’s never too late to fit brand to purpose It’s never too late to fit brand to purpose
Why would an organization rebrand years after a name change? Sara Heald, development director at Air Alliance Houston, talks about why the time was right to change their brand to better fit the needs of their audience.
Author Savage BrandsCategories BrandonomicsLeave a comment on Innovation not just in products, but in product marketing Innovation not just in products, but in product marketing
How do you claim a space all your own in B2B digital marketing? Joel Tarver, senior manager digital marketing at Baker Hughes, talks about how they’re using gamification and innovative digital practices to make their product marketing more engaging and effective.