Author Stacey PieferCategories Internal CommunicationsLeave a comment on Don’t Forget: Internal Communications are a Critical Part of Your Growth Strategy Don’t Forget: Internal Communications are a Critical Part of Your Growth Strategy
It’s a challenging market and your company is trying to get work done. You need your employees to get on board and help you achieve your goals together. It’s easy right? Send a few emails, call a couple of meetings and everyone knows what’s going on.
Author Savage BrandsCategories BrandonomicsLeave a comment on Purpose shapes communications; communications support purpose Purpose shapes communications; communications support purpose
Purposeful communications are shaped by your company purpose and also enrich your purpose. Joel Tarver, former senior manager, digital marketing at Baker Hughes, talks about how their digital marketing supports and is informed by their purpose.
Author Savage BrandsCategories BrandonomicsLeave a comment on Nonprofit organizations must tailor messaging to audience Nonprofit organizations must tailor messaging to audience
Nonprofit organizations know the challenges of having to appeal to many, highly varied audiences. Sara Heald, development director at Air Alliance Houston, talks about how they tailor messages on social media based on the audiences they can best reach on each channel.
Author Bethany AndellCategories Savage Thinking, StrategyLeave a comment on Seeing Savage’s future: A vivid vision for the new year Seeing Savage’s future: A vivid vision for the new year
What does your company’s vision look like? Can you picture it? Can you hear and taste it?
Author Savage BrandsCategories BrandonomicsLeave a comment on Recruiting through digital marketing is all about innovation Recruiting through digital marketing is all about innovation
How does digital marketing recruit great talent? It’s all about innovation. Joel Tarver, senior manager of digital marketing for Baker Hughes talks about their recruitment story.
Author Savage BrandsCategories BrandonomicsLeave a comment on It’s never too late to fit brand to purpose It’s never too late to fit brand to purpose
Why would an organization rebrand years after a name change? Sara Heald, development director at Air Alliance Houston, talks about why the time was right to change their brand to better fit the needs of their audience.
Author Savage BrandsCategories BrandonomicsLeave a comment on Innovation not just in products, but in product marketing Innovation not just in products, but in product marketing
How do you claim a space all your own in B2B digital marketing? Joel Tarver, senior manager digital marketing at Baker Hughes, talks about how they’re using gamification and innovative digital practices to make their product marketing more engaging and effective.
Author Savage BrandsCategories BrandonomicsLeave a comment on Change initiatives mean building ‘one company’ Change initiatives mean building ‘one company’
Whether you’re communicating internally or externally, the goal is to create one company that delivers on your brand consistently. Jeppe Hansgaard, partner at Innovisor, shares insights into corporate change.
Author April LundyCategories Technology, Web + Online MarketingLeave a comment on For marketing videos, planning makes all the difference For marketing videos, planning makes all the difference
Given the trend toward greater video content consumption online, you’re likely considering video as a greater portion of your marketing mix this year. Video can be effective, and budget-friendly, if you take the time up front to prepare your strategy and resources to get the most out of this effort.
Author Savage BrandsCategories BrandonomicsLeave a comment on Purpose: A CEO’s primary job Purpose: A CEO’s primary job
Corporate purpose is essential to a thriving company–and that purpose should be set by CEOs themselves. Jay Steinfeld, founder and CEO at Blinds.com, talks about how creating an authentic purpose laid the groundwork for his company’s success.