Author Savage BrandsCategories BrandonomicsLeave a comment on Company anniversaries: A time to assess your legacy and your brand Company anniversaries: A time to assess your legacy and your brand
Anniversaries are a great time to take stock of company legacy and rethink the brand moving forward. Glenn Taylor, Chief Marketing Officer for the Houston Symphony, talks about why the centennial is the perfect time for their rebrand.
Author Bethany AndellCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Accountability vs. Autonomy: Finding the Right Workplace Balance Accountability vs. Autonomy: Finding the Right Workplace Balance
Companies everywhere are asking the same question: How do we foster a company culture that is profitable, purposeful and a pleasure to work in? There seems to be a lot of conflicting advice about what makes an office most effective, but the key is striking the right balance between accountability and autonomy, thinking purposefully and getting things done.
Author April LundyCategories TechnologyLeave a comment on Network Security is Key: What Heartbleed Taught Businesses Network Security is Key: What Heartbleed Taught Businesses
The discovery of Heartbleed, an open-source OpenSSL bug that exploited missing code allowing for the exposure of data and server’s private master key, was a turning point for network security. Although detected quickly, it still was a security breach of epic proportions, and some have called it one of the worst vulnerability issues since commercial traffic began to flow on the Internet.
Author Savage BrandsCategories BrandonomicsLeave a comment on Shifting perception within an organization Shifting perception within an organization
To get 8,000 new employees on the same page, this company rebranded their health and safety programs. Savage’s Robin Tooms talks about shifting internal perceptions with Steven Ward, Corporate Director of HSE at FMC Technologies.
Author Savage BrandsCategories BrandonomicsLeave a comment on Strategically growing a multi-tiered, premium brand Strategically growing a multi-tiered, premium brand
Troy Pike, CEO of Parker School Uniforms, shares how they assess the companies they acquire based on shared purpose and like strategies for providing value. Growing brands with multi-tiered brand relationships, on Brandonomics.
Author Savage BrandsCategories BrandonomicsLeave a comment on How social media can help resolve HR challenges How social media can help resolve HR challenges
Alex Brown, senior social media and employment branding specialist at Waste Management, talks to Savage’s Robin Tooms about how they’re leveraging social media to solve HR challenges.
Author Savage BrandsCategories BrandonomicsLeave a comment on Meaningful measurement of social media ROI Meaningful measurement of social media ROI
As marketers, how do we determine the effectiveness of our social media campaigns? We asked Alex Brown, senior social media and employment branding specialist at Waste Management, how they determine the results of their efforts.
Author April LundyCategories Innovation, Marketing CommunicationsLeave a comment on In the Future, Your Marketing Materials Read You In the Future, Your Marketing Materials Read You
Science fiction gives us a glimpse into the future, like the sci-fi thriller Minority Report, set in 2054, that demonstrated an interesting concept: the ability to market based on facial (or, in the case of the film, retinal) recognition. We’ve already seen companies try to harness this sort of technology to put clients’ messages directly in front of their prospective customers.
Author Savage BrandsCategories BrandonomicsLeave a comment on Preserving a legacy while modernizing a brand Preserving a legacy while modernizing a brand
Make new friends but keep the old: Michelle Holmes, director of marketing for James Coney Island shares how they’re bridging the gap between their legacy brand and their “refreshed” brand, JCI Grill.
Author Savage BrandsCategories BrandonomicsLeave a comment on Retaining core purpose while expanding your offerings Retaining core purpose while expanding your offerings
When your brand is expanding into new markets, it’s important to hold onto your core purpose. Troy Pike, CEO of Parker School Uniforms, talks about how they’re remaining focused on consistency and quality as they expand.