Author April LundyCategories Innovation, Marketing CommunicationsLeave a comment on In the Future, Your Marketing Materials Read You In the Future, Your Marketing Materials Read You
Science fiction gives us a glimpse into the future, like the sci-fi thriller Minority Report, set in 2054, that demonstrated an interesting concept: the ability to market based on facial (or, in the case of the film, retinal) recognition. We’ve already seen companies try to harness this sort of technology to put clients’ messages directly in front of their prospective customers.
Author Savage BrandsCategories BrandonomicsLeave a comment on Preserving a legacy while modernizing a brand Preserving a legacy while modernizing a brand
Make new friends but keep the old: Michelle Holmes, director of marketing for James Coney Island shares how they’re bridging the gap between their legacy brand and their “refreshed” brand, JCI Grill.
Author Savage BrandsCategories BrandonomicsLeave a comment on Retaining core purpose while expanding your offerings Retaining core purpose while expanding your offerings
When your brand is expanding into new markets, it’s important to hold onto your core purpose. Troy Pike, CEO of Parker School Uniforms, talks about how they’re remaining focused on consistency and quality as they expand.
Author Savage BrandsCategories BrandonomicsLeave a comment on Show off employees with social media storytelling Show off employees with social media storytelling
How does your company show off its employees? Alex Brown, senior social media and employment branding specialist at Waste Management, talks about how they use social media storytelling to highlight star employees.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on How Purpose Changed Our Company for the Better How Purpose Changed Our Company for the Better
Savage has always been a forward-looking company – whether we were leading the way in testing technology to enhance the skills of our designers or designing websites before most firms knew what a URL was – so when we began to hear whispers about the impact of corporate purpose, we knew we wanted to be early adopters.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on When the Going Gets Tough, the Tough Get Purposeful When the Going Gets Tough, the Tough Get Purposeful
It all started with a powerful idea – the notion that doing business purely based on time or price is not the best way to build brand loyalty. The team at Savage realized that when companies value themselves based solely on what they do – selling things or hours – they are leaving out the most powerful part of the equation: purpose.
Author Savage BrandsCategories BrandonomicsLeave a comment on Raise Awareness for Your Differentiator with Promotions Raise Awareness for Your Differentiator with Promotions
A Houston classic fast food chain upgrades its image with a smart, tasty promotion. Robin Tooms discusses the brand refresh with Michelle Holmes, director of marketing for James Coney Island.
Author Bethany AndellCategories Culture/Employee Engagement, Savage Thinking, StrategyLeave a comment on Ask the Expert: What Does Committing to Purpose Look Like? Ask the Expert: What Does Committing to Purpose Look Like?
What does it mean for a business leader to be truly committed to purpose – and to lead a company that brings its purpose to life every day? We asked Savage President Bethany Haley: What does it look like when a CEO believes in purpose and walks the talk?
Author Savage BrandsCategories BrandonomicsLeave a comment on How To: Social Media for Recruiting How To: Social Media for Recruiting
How does your company leverage its social media presence to recruit the best employees? Alex Brown, Senior Social Media and Employment Branding Specialist at Waste Management, shares some tips and tricks.
Author Savage BrandsCategories InnovationLeave a comment on Blast Through a Creative Block: Just Do It Blast Through a Creative Block: Just Do It
Folks who work in creative roles are all too familiar with the idea of creative block, but you don’t have to be in a traditionally creative role to experience a lack of creativity just when you need it most. By any name – writer’s block, designer’s doldrums, accounting apathy, marketing malaise, programmer’s procrastination – the frustrating lack of inspiration is just as hard.