Author Savage BrandsCategories BrandonomicsLeave a comment on Goals make or break a branding initiative Goals make or break a branding initiative
Before launching a branding initiative or campaign, you have to know the goals. Steve Ward, Corporate Director of HSE at FMC Technologies shares the goals that shaped their Destination Zero initiative results.
Author Savage BrandsCategories BrandonomicsLeave a comment on A refreshed brand means revisiting values A refreshed brand means revisiting values
During a rebrand, it’s critical to pay attention to the values a new brand communicates. Glenn Taylor, Chief Marketing Officer of the Houston Symphony talks about the values their centennial rebranding campaign reflects.
Author Savage BrandsCategories BrandonomicsLeave a comment on Launching a companywide mindset: A case study Launching a companywide mindset: A case study
How do you communicate a shift in mindset that goes beyond a single initiative and encompasses an entire company? Steve Ward, Director of HSE at FMC Technologies, shares how the company launched Destination Zero, the highly successful safety campaign.
Author Savage BrandsCategories BrandonomicsLeave a comment on Company anniversaries: A time to assess your legacy and your brand Company anniversaries: A time to assess your legacy and your brand
Anniversaries are a great time to take stock of company legacy and rethink the brand moving forward. Glenn Taylor, Chief Marketing Officer for the Houston Symphony, talks about why the centennial is the perfect time for their rebrand.
Author Bethany AndellCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Accountability vs. Autonomy: Finding the Right Workplace Balance Accountability vs. Autonomy: Finding the Right Workplace Balance
Companies everywhere are asking the same question: How do we foster a company culture that is profitable, purposeful and a pleasure to work in? There seems to be a lot of conflicting advice about what makes an office most effective, but the key is striking the right balance between accountability and autonomy, thinking purposefully and getting things done.
Author April LundyCategories TechnologyLeave a comment on Network Security is Key: What Heartbleed Taught Businesses Network Security is Key: What Heartbleed Taught Businesses
The discovery of Heartbleed, an open-source OpenSSL bug that exploited missing code allowing for the exposure of data and server’s private master key, was a turning point for network security. Although detected quickly, it still was a security breach of epic proportions, and some have called it one of the worst vulnerability issues since commercial traffic began to flow on the Internet.
Author Savage BrandsCategories BrandonomicsLeave a comment on Shifting perception within an organization Shifting perception within an organization
To get 8,000 new employees on the same page, this company rebranded their health and safety programs. Savage’s Robin Tooms talks about shifting internal perceptions with Steven Ward, Corporate Director of HSE at FMC Technologies.
Author Savage BrandsCategories BrandonomicsLeave a comment on Strategically growing a multi-tiered, premium brand Strategically growing a multi-tiered, premium brand
Troy Pike, CEO of Parker School Uniforms, shares how they assess the companies they acquire based on shared purpose and like strategies for providing value. Growing brands with multi-tiered brand relationships, on Brandonomics.
Author Savage BrandsCategories BrandonomicsLeave a comment on How social media can help resolve HR challenges How social media can help resolve HR challenges
Alex Brown, senior social media and employment branding specialist at Waste Management, talks to Savage’s Robin Tooms about how they’re leveraging social media to solve HR challenges.
Author Savage BrandsCategories BrandonomicsLeave a comment on Meaningful measurement of social media ROI Meaningful measurement of social media ROI
As marketers, how do we determine the effectiveness of our social media campaigns? We asked Alex Brown, senior social media and employment branding specialist at Waste Management, how they determine the results of their efforts.