Author Savage BrandsCategories BrandonomicsLeave a comment on M&A internal rebranding: think people first, then operations M&A internal rebranding: think people first, then operations
When it comes to M&A, think people and culture first, then the mechanic of merging operations. Robin Tooms discusses internal branding during transitions with Jane Henry, CEO of Xcution, Inc., a management consulting firm.
Author Savage BrandsCategories BrandonomicsLeave a comment on Shifting your brand to meet clients’ changing needs Shifting your brand to meet clients’ changing needs
If your customers’ needs are changing, your brand’s message might need to change with it. Robin Tooms talks to Ralph Vasami, president and CEO of Universal Weather and Aviation, about how they repositioned their brand to meet their clients’ changing challenges.
Author Savage BrandsCategories BrandonomicsLeave a comment on Aligning words and actions in your internal brand Aligning words and actions in your internal brand
What your brand says and what your brand does – are they aligned? Jane Henry, CEO at Xcution, Inc., shares the disconnects she’s seen between values and execution, and what success looks like when they’re brought into alignment.
Author April LundyCategories SEO/SEM, Technology, Web + Online MarketingLeave a comment on Toppling a dangerous website myth: If you build it, they will come Toppling a dangerous website myth: If you build it, they will come
I’ve heard it time and time again – clients believe that creating a website will be like Field of Dreams: “If you build it, they will come.” In reality, this is far from the truth, and it’s critical that we break away from the notion that a website project ends with the launch of the new site.
Author April LundyCategories Technology, Web + Online MarketingLeave a comment on Help! I need a CMS that fits my site Help! I need a CMS that fits my site
Imagine this: You’ve just launched a new website for your company, and you have a few content changes that need to be made. If your site was custom-built without a CMS, that means going back to the developer time and time again to make those edits. CMS platforms provide user-friendly tools for non-developers to make content and imagery changes to the website without any particular web expertise. It’s one of the many advantages to use a content management system – which is why so many of my clients are asking for a CMS.
Author Savage BrandsCategories BrandonomicsLeave a comment on Recognizing when a brand refresh is required Recognizing when a brand refresh is required
When your industry changes, your brand has to change with it to remain relevant and differentiated. CEO of Universal Weather & Aviation Ralph Vasami shares how they recognized that their brand needed a change to stay relevant.
Author Savage BrandsCategories BrandonomicsLeave a comment on Culture makes employees brand investors Culture makes employees brand investors
When you take the time to connect your employees with the purpose behind your goals, they will take your company to the next level. Jane Henry, CEO of Xcution, Inc., talks about how culture and employee engagement changes everything for their clients.
Author Savage BrandsCategories BrandonomicsLeave a comment on Keeping the story alive long after an initiative launch Keeping the story alive long after an initiative launch
How do you keep the message of your communications alive after the initial launch? Steve Ward, corporate director of HSE at FMC Technologies, shares his advice for business leaders looking to build real cultural change with their initiatives.
Author Savage BrandsCategories Culture/Employee EngagementLeave a comment on Brand Advocates: A Tale of Two Car Dealerships Brand Advocates: A Tale of Two Car Dealerships
Recently, I had the privilege to see a company whose brand advocates inspired action and loyalty. My husband and I were in the unenviable position of being in dire need of a new car, the old one having finally given up the ghost. Our search took us to two dealerships – one we had been attracted to by radio commercials promising unbeatable deals, and one that had been recommended to us for the positive experience of working with them.
Author Savage BrandsCategories BrandonomicsLeave a comment on Delivering on your rebrand’s promises Delivering on your rebrand’s promises
You’re launching your refreshed brand — but how do you ensure that customers’ experience keeps your new brand’s promises? Glenn Taylor, Chief Marketing Officer at the Houston Symphony shares both how they rolled out their new brand and how they are making their event experience match it.