Author Savage BrandsCategories BrandonomicsLeave a comment on Brand strategy that engages customers Brand strategy that engages customers
Craft a brand strategy that addresses the needs of your customers. Michelle Holmes, director of marketing at James Coney Island, talks about the tiered brand strategy they’ve built to engage customers on multiple levels.
Author Savage BrandsCategories BrandonomicsLeave a comment on How do you know it’s time for a brand refresh? Research. How do you know it’s time for a brand refresh? Research.
The challenge of refreshing a brand is keeping the equity and familiarity of the old while establishing new relevance. So when do you know it’s time to make the change? Michelle Holmes, director of marketing at James Coney Island, shares the research that went into their decision to give the brand a “face lift.”
Author Savage BrandsCategories Culture/Employee EngagementLeave a comment on 3 Ways to Give Your Company an “Attitude Adjustment” 3 Ways to Give Your Company an “Attitude Adjustment”
Recently, a Texas restaurant shut its doors temporarily, noting on its sign that it was “closed for an attitude adjustment.” When we hear the phrase “attitude adjustment,” we often think of a parent correcting a child who’s not acting the way he should – and that’s just what this restaurant owner was doing with his business. After noting that his workers’ customer service was not meeting the standards he expected, he announced the restaurant would close for a time of reflection, training and staffing changes.
Author Savage BrandsCategories BrandonomicsLeave a comment on Brand strategy is shaped by business strategy Brand strategy is shaped by business strategy
How does business strategy shape brand strategy? Troy Pike, CEO of Parker Uniforms, talks to Savage Vice President Robin Tooms about how their two key customer groups shape their brand strategy.
Author Savage BrandsCategories BrandonomicsLeave a comment on Retaining the brand equity of acquired brands Retaining the brand equity of acquired brands
Acquisitions are an important part of growing your brand, but are you retaining the brand equity of those acquired companies? Troy Pike, CEO of Parker School Uniforms talks about blending brands without losing value.
Author Savage BrandsCategories Branding, Savage ThinkingLeave a comment on Corporate Purpose is No Longer Optional Corporate Purpose is No Longer Optional
Forbes magazine recently published an article that confirmed what we at Savage preach to our clients: “People don’t come to work every day for just a paycheck, and customers aren’t indiscriminate shoppers anymore. They both want purpose, they want to believe, and they want to feel like they’re part of something large than themselves.” Purpose – it’s our favorite word at Savage.
Author Bethany AndellCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Why 2014 will be the Best Year Yet: A Letter from the President Why 2014 will be the Best Year Yet: A Letter from the President
We’re looking forward to a great year at Savage. Last year, Savage Brands renewed its commitment to purpose: We believe that by helping companies deliver on their purpose, we are revolutionizing Corporate America.
Author Savage BrandsCategories BrandonomicsLeave a comment on Making Your Customers Look Good Making Your Customers Look Good
Part of your brand experience should be improving your customers’ lives — and if you interact with your clients’ brand, you should be making them look good. Troy Pike, CEO of Parker School Uniforms, talks about helping schools promote their brand so that their customers can focus on what’s most important.
Author Savage BrandsCategories BrandonomicsLeave a comment on Creating a brand that resonates with employees Creating a brand that resonates with employees
Your brand can only be authentic if it’s supported by your employees. Brian Anderson, vice president of strategy and marketing at FlexSteel Pipeline Technologies; and Monica Silva, team lead of internal communications at Phillips 66 talk about building cultures and brands around what resonates with their employees.
Author Savage BrandsCategories BrandonomicsLeave a comment on A+ for executive involvement in marketing & branding A+ for executive involvement in marketing & branding
Marketers are an integral part of overall business success — but unless executives are involved in the branding discussions, they may not understand the value of marketing in achieving their business goals. Jim Aivalis, CEO and president of Prometheus Energy Group, and Daniel Cotlar, Chief Marketing Officer at Blinds.com discuss how marketing plays a vital role in their companies’ success.