Author Jackie DrydenCategories Savage Thinking, StrategyLeave a comment on Ask the Right Questions to Get the Right Budget Ask the Right Questions to Get the Right Budget
When writing an annual budget, many people want to start by brainstorming the strategies and tactics they want to act out over the year. They ask themselves, “What do I want to do?” and they compare their expectations for the coming year to what they did the year before.
Author Savage BrandsCategories BrandonomicsLeave a comment on What’s in a name? How name fits into product launch branding What’s in a name? How name fits into product launch branding
What’s in a name? Jim Aivalis, CEO and President of Prometheus Energy Group, talks about how naming their product factored into the launch branding for Tenaris Blue.
Author Savage BrandsCategories BrandonomicsLeave a comment on Branding never stops: Strategies for continuing success Branding never stops: Strategies for continuing success
Branding is a never-ending process of communicating the value and culture of your company. Brian Anderson, Vice President of Strategy and Marketing at FlexSteel Pipeline Technologies, talks to Savage’s Robin Tooms about how their branding strategies continually shift to support their business.
Author Savage BrandsCategories BrandonomicsLeave a comment on Calling all CEOs: Get in on the branding conversation Calling all CEOs: Get in on the branding conversation
Branding is a business conversation, not a marketing conversation — and CEOs need to recognize its value. Jim Aivalis, president and CEO of Prometheus Energy Group talks about the difference that branding can make.
Author Savage BrandsCategories BrandonomicsLeave a comment on The power of effective branding The power of effective branding
What do you see when your branding is really working? Jim Aivalis, president and CEO of Prometheus Energy Group, talks about the power of effective branding.
Author Savage BrandsCategories BrandonomicsLeave a comment on Find the metrics that are right for your company Find the metrics that are right for your company
Marketing is part art and part science — with the metrics providing the scientific proof of success. How do you know which metrics are right for your company to be measuring? Daniel Cotlar, chief marketing officer at Blinds.com, shares how they determine which numbers to measure against.
Author Savage BrandsCategories BrandonomicsLeave a comment on An awareness campaign that grabs audience attention An awareness campaign that grabs audience attention
How can you generate brand awareness for a new company and new product? Brian Anderson, vice president of strategy and marketing at FlexSteel Pipeline Technologies shares their approach to making their name known.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Social Media, Strategy, Web + Online MarketingLeave a comment on Online Inspiration: Links to Feed the Savage Mind Online Inspiration: Links to Feed the Savage Mind
We asked a handful of Savages (yes, that’s what we call our group of talented employees) to share some of their favorite online resources. What you’ll see here is an eclectic set of links that reflect our interests – branding, design, web, strategy and a bit of fun thrown in. We hope this sparks some new ideas for you.
Author Savage BrandsCategories BrandonomicsLeave a comment on Getting started: Immediate brand awareness for new brands & products Getting started: Immediate brand awareness for new brands & products
Generating immediate brand awareness is a challenge and necessity for start-ups. Jim Aivalis, CEO and president of Prometheus Energy Group and former president and CEO of ThruBit talks about how branding helped ready ThruBit for product launch.
Author Bethany AndellCategories Internal CommunicationsLeave a comment on Annual Reports in 2013 - The Trends say it’s not Print vs. Online, but Both Annual Reports in 2013 - The Trends say it’s not Print vs. Online, but Both
In my previous post on the Current Trends in Investor Communications, I highlighted some of the data from the January 2013 data on annual reports from the National Investor Relations Institute (NIRI). What we are finding is that many of the trends we saw two years ago, such as the shift away from the traditional report to the summary and 10-K wrap, are still continuing, and the shift towards digital is increasing.