Top tips for measuring marketing ROI
Daniel Cotlar, Chief Marketing Officer at Blinds.com and Karen Love, Director of Practice Growth at PKF Texas share their insights into measuring ROI on your marketing efforts.
Brand Storytelling Brings a Little Magic to Your Branding
With social media and social sharing sites consuming so much of people’s time, it’s no wonder that storytelling has become the best way to share your brand. The traditional methods of “push” advertising get old very quickly, even if they are clever and well done. But stories? People never get tired of great stories.
Brand storytelling is a critical part of branding
Brand storytelling can be highly effective. Robin Tooms gets specifics from Monica Silva, team lead of internal communications at Phillips 66 and Christine Warren, marketing director for the Houston Zoo.
Ask the Right Questions to Get the Right Budget
When writing an annual budget, many people want to start by brainstorming the strategies and tactics they want to act out over the year. They ask themselves, “What do I want to do?” and they compare their expectations for the coming year to what they did the year before.
What’s in a name? How name fits into product launch branding
What’s in a name? Jim Aivalis, CEO and President of Prometheus Energy Group, talks about how naming their product factored into the launch branding for Tenaris Blue.
Branding never stops: Strategies for continuing success
Branding is a never-ending process of communicating the value and culture of your company. Brian Anderson, Vice President of Strategy and Marketing at FlexSteel Pipeline Technologies, talks to Savage’s Robin Tooms about how their branding strategies continually shift to support their business.
Calling all CEOs: Get in on the branding conversation
Branding is a business conversation, not a marketing conversation — and CEOs need to recognize its value. Jim Aivalis, president and CEO of Prometheus Energy Group talks about the difference that branding can make.
The power of effective branding
What do you see when your branding is really working? Jim Aivalis, president and CEO of Prometheus Energy Group, talks about the power of effective branding.
Find the metrics that are right for your company
Marketing is part art and part science — with the metrics providing the scientific proof of success. How do you know which metrics are right for your company to be measuring? Daniel Cotlar, chief marketing officer at Blinds.com, shares how they determine which numbers to measure against.
An awareness campaign that grabs audience attention
How can you generate brand awareness for a new company and new product? Brian Anderson, vice president of strategy and marketing at FlexSteel Pipeline Technologies shares their approach to making their name known.