Author Savage BrandsCategories BrandonomicsLeave a comment on Benefits of Building a Strong Brand Benefits of Building a Strong Brand
What are the benefits of building a strong brand? Robin Tooms asks two experts: Janet Gurwitch, former CEO of Laura Mercier Cosmetics & Skincare; and Rob Camper, strategic brand director at Cadence Bank.
Author Savage BrandsCategories BrandonomicsLeave a comment on Two Ways to Integrate Brand Marketing Companywide Two Ways to Integrate Brand Marketing Companywide
Savage’s Robin Tooms looks back at the best strategies for integrating marketing companywide, to bring value to areas of the business outside the traditional marketing domain. Brooke Mathes-Yep, vice president of corporate marketing for NCI Building Systems, and Janet Gurwitch, founder and former CEO of Laura Mercier cosmetics, share their strategies for expanding marketing influence.
Author Savage BrandsCategories BrandonomicsLeave a comment on Long-term employee engagement strategies Long-term employee engagement strategies
Getting employees excited about vision and values at the launch is one thing. How do you keep employees engaged with the corporate strategy in the long term? Monica Silva, Team Lead of Internal Communications at Phillips 66, discusses employee engagement strategies on Brandonomics.
Author Savage BrandsCategories BrandonomicsLeave a comment on Video makes internal communications visual and relatable Video makes internal communications visual and relatable
Looking for a way to make your internal communications more compelling? Try using video. Monica Silva, team lead of internal communications at Phillips 66, discusses how a video starring their CEO made the launch of their spinoff company’s vision and values more successful.
Author Savage BrandsCategories BrandonomicsLeave a comment on Develop vision & values that resonate with employees Develop vision & values that resonate with employees
Employees don’t respond to corporate-speak and an uninspiring vision. Monica Silva, team lead of internal communications at Phillips 66, talks about developing a vision and values that actually resonate with employees during her company’s spin-off from ConocoPhillips.
Author Savage BrandsCategories BrandonomicsLeave a comment on Brand ambassadors make internal transitions positive and effective Brand ambassadors make internal transitions positive and effective
When communicating a company change, internal leaders – brand ambassadors – can make internal communications effective and positive. Monica Silva, team lead of internal communications at Phillips 66, talks to Brandonomics about how their brand ambassadors led the charge in their successful spin-off from ConocoPhillips.
Author Savage BrandsCategories BrandonomicsLeave a comment on Board diversity provides important perspectives Board diversity provides important perspectives
Diversity among board members is important for companies, but prospective board members need to have a background and expertise to provide good insights. Janet Gurwitch, operating partner of Castanea Partners and board member of La-Z-Boy Inc. talks to Brandonomics about what she brings to the boardroom.
Author Savage BrandsCategories BrandonomicsLeave a comment on What makes a brand real? When customers feel it What makes a brand real? When customers feel it
How does you make a brand more than a promise – a real experience for your customers? Rob Camper, a strategic brand director at Cadence Bank, talks to Brandonomics about how they’ve turned their branding into something customers can feel.
Author Savage BrandsCategories BrandonomicsLeave a comment on Marketing plays a critical role in business strategy Marketing plays a critical role in business strategy
Marketing teams play a crucial role in overall brand strategy. Brooke Mathes-Yep, Vice President of Corporate Marketing at NCI Building Systems talks to Robin Tooms about how her team’s market research led to outstanding sales performance.
Author Bethany AndellCategories Culture/Employee Engagement, Employer Branding, Savage ThinkingLeave a comment on The Advantages of a Strong Company Culture to Employee Engagement The Advantages of a Strong Company Culture to Employee Engagement
A company with engaged employees is easy to spot. In these organizations, the culture is clearly defined and employees understand the purpose and goals they are working toward. Simply put, there is a feeling of shared success.