Author Bethany AndellCategories Branding, Culture/Employee Engagement, Savage ThinkingLeave a comment on M&A Cultural Alignment: A Unified Culture Means a Strong Brand M&A Cultural Alignment: A Unified Culture Means a Strong Brand
When companies participate in M&A activity, they understand that there will be challenges associated with combining two unique businesses into a single entity. How customers will react to the combined business is a big concern. Managing customer expectations, ensuring that the company’s external brand is shifted smoothly and value remains high all need to be addressed in the external rebrand.
Author Savage BrandsCategories BrandonomicsLeave a comment on Creative brand strategy when there’s no money Creative brand strategy when there’s no money
In a down economy, creating a brand that treats clients like partners is even more important, but it requires more creativity. Brooke Mathes-Yep, vice president of corporate marketing for NCI Building Systems, talks to Savage’s Robin Tooms about NCI’s strategy for succeeding in a hard-hit industry.
Author Savage BrandsCategories BrandonomicsLeave a comment on Matching your brand’s voice to your audience Matching your brand’s voice to your audience
Sometimes it takes a fresh perspective to determine the voice that best matches your brand. Janet Gurwitch, operating partner of Castanea Partners and board member of La-Z-Boy Inc., talks about bringing on Brooke Shields as spokesperson.
Author Savage BrandsCategories BrandonomicsLeave a comment on Integrating responsibility in every aspect of your business Integrating responsibility in every aspect of your business
Sustainability and corporate responsibility aren’t just initiatives — they should be an integral part of your business and your brand. Rob Candelino, Vice President of Brand Building for Unilever skincare business speaks to Robin Tooms at the Dad 2.0 Summit about how a commitment to responsibility guides every business decision.
Author Savage BrandsCategories BrandonomicsLeave a comment on Translating your brand into a customer experience Translating your brand into a customer experience
Translating your brand into a customer experience means meeting customers’ needs in a way that makes sense in the context of your branding. Chloe Dao, fashion designer and owner of Chloe Dao boutique, talks to Robin Tooms about how she she turned her brand into a customer experience that keeps people coming back.
Author Savage BrandsCategories BrandonomicsLeave a comment on How marketers gain the ear of upper management How marketers gain the ear of upper management
How can marketers earn a voice among upper management? Brooke Mathes-Yep, Vice President of Corporate Marketing for NCI Building Systems talks to Savage’s Robin Tooms about how she earned a place at the table.
Author Savage BrandsCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: Cultural Alignment is Critical during Mergers & Acquisitions Ask the Expert: Cultural Alignment is Critical during Mergers & Acquisitions
A strong, positive culture is a critical part of a successful business — and an even more critical part of successfully combining companies through an acquisition or merger. Jackie Dryden, Savage’s Creative Strategist, talks about the role culture plays when combining organizations.
Author Savage BrandsCategories BrandonomicsLeave a comment on Great brands maintain effectiveness by staying true Great brands maintain effectiveness by staying true
How do the great brands maintain their effectiveness? Robin Tooms visits with Janet Gurwitch, operating partner of Castanea Partners and former CEO of Laura Mercier Cosmetics & Skincare about what keeps the great brands on top.
Author Savage BrandsCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: Why Employee Alignment with Culture is Important Ask the Expert: Why Employee Alignment with Culture is Important
Every company has a culture, but it can be purposeful or it can be accidental. If no effort has been made to maintain it, culture will define itself. Jackie Dryden, Savage’s Creative Strategist, talks about the role culture plays in defining employee actions.
Author Savage BrandsCategories BrandonomicsLeave a comment on How social media has democratized brand building How social media has democratized brand building
Social media ushered in a new era for marketers, where customers drive the conversation and agility is key to successful marketing. Rob Candelino, Vice President of Brand Building for Unilever skincare business speaks to Robin Tooms at the Dad 2.0 Summit about how social media is democratizing marketing.