Author Savage BrandsCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: Why Employee Alignment with Culture is Important Ask the Expert: Why Employee Alignment with Culture is Important
Every company has a culture, but it can be purposeful or it can be accidental. If no effort has been made to maintain it, culture will define itself. Jackie Dryden, Savage’s Creative Strategist, talks about the role culture plays in defining employee actions.
Author Savage BrandsCategories BrandonomicsLeave a comment on How social media has democratized brand building How social media has democratized brand building
Social media ushered in a new era for marketers, where customers drive the conversation and agility is key to successful marketing. Rob Candelino, Vice President of Brand Building for Unilever skincare business speaks to Robin Tooms at the Dad 2.0 Summit about how social media is democratizing marketing.
Author Savage BrandsCategories BrandonomicsLeave a comment on Balancing your company brand and personal identity Balancing your company brand and personal identity
A great company brand can be influenced by your personal identity — but how do you maintain a balance between the two? Chloe Dao, women’s apparel designer and entrepreneur extraordinaire speaks to Robin Tooms about making her brand reflect her.
Author Savage BrandsCategories BrandonomicsLeave a comment on Determining whether your marketing efforts are working Determining whether your marketing efforts are working
How do you know if your marketing is effective? Karen Love, Director of Practice Growth at PKF Texas, talks about how the firm measures the success of its culture and marketing.
Author Savage BrandsCategories BrandonomicsLeave a comment on What does it take to make a great brand? What does it take to make a great brand?
What does it take to be a great brand? Janet Gurwitch, operating partner of Castanea Partners and former CEO of Laura Mercier Cosmetics & Skincare, shares what she looks for in a good brand, such as staying true to your customer.
Author Savage BrandsCategories BrandonomicsLeave a comment on Marketing low-interest services begins with building awareness Marketing low-interest services begins with building awareness
A marketing strategy for a low-interest service starts with building awareness. David Quin, Director of Brand and Communications Strategies at CenterPoint Energy, explains how they build awareness for the TrueCost portal.
Author Savage BrandsCategories BrandonomicsLeave a comment on Community involvement creates sustainable business culture – If it fits Community involvement creates sustainable business culture – If it fits
Culture is critical to brand development, and it can only be sustained if skill sets, interests and causes are a good fit. Robin Tooms interviews Karen Love, Director of Practice Growth at PKF Texas.
Author Savage BrandsCategories BrandonomicsLeave a comment on Brand building creates trust and credibility, even beyond your customers Brand building creates trust and credibility, even beyond your customers
A brand can have broad-reaching impact beyond your customers – affecting everything from funding to regulatory requirements. Robin Tooms interviews Laura Morris, Associate Vice Chancellor, Marketing & Communications at Lone Star College System.
Author Savage BrandsCategories BrandonomicsLeave a comment on ‘Culture’ can be critical to your brand development ‘Culture’ can be critical to your brand development
Did you know that ‘Culture’ can be critical to your brand development? Robin Tooms interviews Karen Love, director of practice growth for accounting firm PKF Texas.
Author Savage BrandsCategories BrandonomicsLeave a comment on Revisiting great campaigns – inspiration for 2013 Revisiting great campaigns – inspiration for 2013
It has been a great year full of great marketing advice. There is plenty to get the wheels turning for 2013! This week Robin Tooms reviews a couple of great moments from Lisa Gordon Yunus, Director of Brand at Waste Management and Mark Rudkin, Executive Director of Marketing at the Jones School, at Rice University.