Author Savage BrandsCategories BrandonomicsLeave a comment on Developing multicultural marketing messages Developing multicultural marketing messages
Laura Morris, Associate Vice Chancellor, Marketing & Communications at Lone Star College System discusses the College’s multicultural marketing strategy and the importance of crafting marketing messages that reinforce the College’s purpose of preparing students for success in stable, growth demand career positions.
Author Savage BrandsCategories BrandonomicsLeave a comment on The power of personalizing brand experiences The power of personalizing brand experiences
David Quin, Director of Brand and Communications Strategies at CenterPoint Energy, explains why creating highly personalized web experiences leads to a better brand experience for users and better campaign results.
Author Savage BrandsCategories BrandonomicsLeave a comment on Take a look outside your industry for marketing inspiration Take a look outside your industry for marketing inspiration
Think that other industries don’t have brand and marketing lessons for you? Think again! Robin Tooms interviews Mark Rudkin, executive director of marketing for Rice University’s Jones School of Business on how he looked at his diverse industry background to pull in new ideas and best practices.
Author Savage BrandsCategories BrandonomicsLeave a comment on How understanding your brand’s purpose leads to success How understanding your brand’s purpose leads to success
Laura Morris, Associate Vice Chancellor of Marketing and Communications at Lone Star College Systems, discusses with Robin how the Lone Star College System’s distinct brand purpose has helped them better serve thousands of students and become a leader in the higher education field.
Author Jackie DrydenCategories BrandingLeave a comment on Kudos to Companies Leading with Purpose: Tomball Ford Kudos to Companies Leading with Purpose: Tomball Ford
I picked up a print edition of the Houston Chronicle today, and it was so refreshing to read about a local car dealership who is interested in the customer experience and their community. Many companies give these words lip service, but Tomball Ford is shouting it out and backing it up with their actions.
Author Savage BrandsCategories BrandonomicsLeave a comment on Using event marketing to promote your brand Using event marketing to promote your brand
David Brady, CMO of the Houston Zoo, explains how the Houston Zoo’s event marketing strategy has helped make the zoo an important part of the Houston community.
Author Savage BrandsCategories BrandonomicsLeave a comment on Data helps marketing hit customers’ pain points Data helps marketing hit customers’ pain points
Data and market research should drive marketing strategy. David Quinn, Director of Brand and Communications Strategies at CenterPoint Energy, talks about how their research helped them hit customers’ pain points when marketing their TrueCost portal.
Author Doug HebertCategories SustainabilityLeave a comment on A Policy is a Path – Part 3: Planning Social Sustainability into your Company’s Future A Policy is a Path – Part 3: Planning Social Sustainability into your Company’s Future
We’ve blogged about how we came to the realization that we needed to formalize our sustainability policy and we’ve gone into details about the environmental and economic aspects of our policy, but we’ve saved the part that we’re most proud of for last: our commitment to social sustainability.
Author Savage BrandsCategories BrandonomicsLeave a comment on It’s time to think new platforms and channels It’s time to think new platforms and channels
Mark Rudkin, executive director of marketing for Rice University’s Jones School of Business talks with Robin about responsive design and the importance of looking beyond traditional channels and platforms.
Author Doug HebertCategories SustainabilityLeave a comment on A Policy is a Path – Part 2: Planning Economic Sustainability into your Company’s Future A Policy is a Path – Part 2: Planning Economic Sustainability into your Company’s Future
The other day we blogged about how we came to the realization that it was time for Savage to have a clear sustainability policy when a potential client for a sustainability report asked about our own policy. Fast forward a couple of years, and now we’ve worked to integrate sustainability into every facet of our work. We formalized a holistic policy based on three tenets of sustainability – environmental, social and economic.