Author Jackie DrydenCategories Marketing CommunicationsLeave a comment on Tips for Effective Communications – Stop when there is nothing more to take away Tips for Effective Communications – Stop when there is nothing more to take away
When marketing our companies, we seem to have an incurable itch to put everything and the kitchen sink into our communications. We erroneously believe that the more we tell our audiences, the better they will understand why they need our products and services.
Author Jackie DrydenCategories Branding, StrategyLeave a comment on Still scratching my head over JCPenney’s rebrand Still scratching my head over JCPenney’s rebrand
I can’t help but wonder about the new JCPenney brand strategy. When the company hired Ron Johnson last year I was sure he was brought onboard to share how he helped Target transform their brand into a “cool” place to shop. Or perhaps he was recruited by this well-loved retailer to shed light on how he positively impacted the Apple retail shopping experience. Although the new advertising for JCPenney has been intriguing, it seems to be making promises that do not match the shopping experience.
Author Savage BrandsCategories DesignLeave a comment on Tips for Designers: Nailing the Interview Tips for Designers: Nailing the Interview
I can still remember my senior year of college… building a portfolio, researching places I dreamed of working and sending countless pleas for an interview.
Author Bethany AndellCategories Branding, Marketing Communications, Social MediaLeave a comment on Storytelling for Branding and Marketing. Links to Read and Follow. Storytelling for Branding and Marketing. Links to Read and Follow.
Stories motivate, inform and inspire. Like campfire stories of old, they are memorable because they invite the audience to “actively participate” and absorb key points by relating to the narrative elements. Because of this, storytelling is a powerful tool for brand communications (and let’s not forget social media too).
Author Bethany AndellCategories Innovation, StrategyLeave a comment on On Being Innovative. Links to Read and Follow. On Being Innovative. Links to Read and Follow.
Perhaps it’s the start of a new year (which makes everyone more optimistic), but innovation has surfaced in many articles I’ve researched and read over the past week. I thought I might share a few that highlight variations of that theme. Let the reading, bookmarking, sharing and following begin.
Author Bethany AndellCategories Design, Web + Online MarketingLeave a comment on 10 Benefits of a Website Redesign 10 Benefits of a Website Redesign
Your website is your best marketing asset – always working to support your sales team and provide value for your customers. But if it’s overdue for a redesign, you may not be extracting as much value as you can, leaving dollars on the table. In the age of tighter marketing budgets, you need to maximize each communication and marketing channel, starting with a hard look at your website to determine if it’s time for a redesign.
Author Bethany AndellCategories SEO/SEM, Usability, Web + Online MarketingLeave a comment on Creating User-Centered Websites: Part 2, The Key to Designing User Experiences of the Future Creating User-Centered Websites: Part 2, The Key to Designing User Experiences of the Future
As new trends emerge, technology will affect the actions of web users through some common themes. We explore mouse-driven behaviors, typography, and mobile engagement for the future. It’s an exciting time to be planning and designing user interactions, so read more for our insight.
Author Bethany AndellCategories Usability, Web + Online MarketingLeave a comment on Creating User-Centered Websites: Part 1, How to Design for Results Creating User-Centered Websites: Part 1, How to Design for Results
Designing a user-centered website means putting your user’s needs, goals and motivations at the beginning of the process and harmonizing those needs with your expertise and “persuasive guidance.”
Work Is Fun
Savage is chockfull of hard working, dedicated individuals, but we like to have some fun, too. In an initiative to facilitate the little kid in all of us, we established a Fun Committee.
Author Savage BrandsCategories Branding, Web + Online MarketingLeave a comment on Managing Your Brand in the Digital Age Managing Your Brand in the Digital Age
Your brand is your most important asset. Your brand is what attracts the best job candidates, commands a premium in your stock price and helps you retain top talent.