Author Savage BrandsCategories BrandonomicsLeave a comment on Why meetings kill creativity Why meetings kill creativity
David Brady, CMO of the Houston Zoo, discusses with Robin why creativity needs to be organic and what that means for meetings.
Author Doug HebertCategories SustainabilityLeave a comment on A Policy is a Path – Part 1: Planning Environmental Sustainability into your Company’s Future A Policy is a Path – Part 1: Planning Environmental Sustainability into your Company’s Future
Some days, learning something from a client can be as simple as rethinking a typeface choice because of their reaction. Sometimes, it can completely revolutionize the way you do business.
Author Savage BrandsCategories BrandonomicsLeave a comment on How branding helps benefits ring true How branding helps benefits ring true
David Quin, director of brand and communications strategies at CenterPoint Energy reveals the connection between the TrueCost branding and the ultimate benefit to electricity consumers.
Author Savage BrandsCategories BrandonomicsLeave a comment on The DNA behind an innovative campaign The DNA behind an innovative campaign
Host Robin Tooms catches up with Mark Rudkin, executive director of marketing for Rice University’s Jones School of Business. Mark explains the new MBA DNA recruiting program at Rice University.
Author Jackie DrydenCategories Branding, Internal Communications, Savage ThinkingLeave a comment on Back to High School: Microsoft Gets a Low Grade on Employee Engagement Back to High School: Microsoft Gets a Low Grade on Employee Engagement
Top performing companies are ones who focus on their purpose (the reason why they exist as a company) and empower each employee to deliver on that purpose.
Author Savage BrandsCategories BrandonomicsLeave a comment on Learn why the grand vision of your brand drives success Learn why the grand vision of your brand drives success
Lisa Gordon Yunus, Director of Brand at Waste Management discusses with Robin why it’s important to understand the beliefs and purpose that drive your brands success.
Author Savage BrandsCategories BrandonomicsLeave a comment on How to find inspiration to innovate How to find inspiration to innovate
David Brady, CMO of the Houston Zoo, shares with Robin some great advice on using inspiration to help innovate and keep your brand, a top brand.
Author Savage BrandsCategories BrandonomicsLeave a comment on Why your website is a critical brand tool Why your website is a critical brand tool
Mark Rudkin, Executive Director of Marketing for Rice University’s Jones School of Business discusses the importance of the website as a marketing tool, and why it’s one channel to focus on first.
Author Jackie DrydenCategories Marketing CommunicationsLeave a comment on Tips for Effective Communications – Stop when there is nothing more to take away Tips for Effective Communications – Stop when there is nothing more to take away
When marketing our companies, we seem to have an incurable itch to put everything and the kitchen sink into our communications. We erroneously believe that the more we tell our audiences, the better they will understand why they need our products and services.
Author Jackie DrydenCategories Branding, StrategyLeave a comment on Still scratching my head over JCPenney’s rebrand Still scratching my head over JCPenney’s rebrand
I can’t help but wonder about the new JCPenney brand strategy. When the company hired Ron Johnson last year I was sure he was brought onboard to share how he helped Target transform their brand into a “cool” place to shop. Or perhaps he was recruited by this well-loved retailer to shed light on how he positively impacted the Apple retail shopping experience. Although the new advertising for JCPenney has been intriguing, it seems to be making promises that do not match the shopping experience.