Author Bethany AndellCategories Branding, Culture/Employee Engagement, Social Media, Strategy, Web + Online MarketingLeave a comment on Online Inspiration: Links to Feed the Savage Mind Online Inspiration: Links to Feed the Savage Mind
We asked a handful of Savages (yes, that’s what we call our group of talented employees) to share some of their favorite online resources. What you’ll see here is an eclectic set of links that reflect our interests – branding, design, web, strategy and a bit of fun thrown in. We hope this sparks some new ideas for you.
Author Savage BrandsCategories BrandonomicsLeave a comment on Getting started: Immediate brand awareness for new brands & products Getting started: Immediate brand awareness for new brands & products
Generating immediate brand awareness is a challenge and necessity for start-ups. Jim Aivalis, CEO and president of Prometheus Energy Group and former president and CEO of ThruBit talks about how branding helped ready ThruBit for product launch.
Author Bethany AndellCategories Internal CommunicationsLeave a comment on Annual Reports in 2013 - The Trends say it’s not Print vs. Online, but Both Annual Reports in 2013 - The Trends say it’s not Print vs. Online, but Both
In my previous post on the Current Trends in Investor Communications, I highlighted some of the data from the January 2013 data on annual reports from the National Investor Relations Institute (NIRI). What we are finding is that many of the trends we saw two years ago, such as the shift away from the traditional report to the summary and 10-K wrap, are still continuing, and the shift towards digital is increasing.
Author Savage BrandsCategories BrandonomicsLeave a comment on Brand development: Keep it simple, keep it focused Brand development: Keep it simple, keep it focused
When creating a brand, keep it simple and focused. Brian Anderson, VP of Strategy and Marketing at FlexSteel Pipeline Technologies, shares the research that went into developing their identity.
Author Savage BrandsCategories BrandonomicsLeave a comment on Website should tell your brand’s best story Website should tell your brand’s best story
A company website is not only a marketing and informational tool; it has to tell your brand’s story. Robin Tooms talks to Christine Warren, Marketing Director at the Houston Zoo, about how they knew it was time to upgrade their site and better tell their story.
Author Savage BrandsCategories BrandonomicsLeave a comment on Analytics are critical for marketers – online and offline Analytics are critical for marketers – online and offline
Digging into analytics is a critical activity for marketers, whether they’re marketing online or offline. Daniel Cotlar, Chief Marketing Officer at Blinds.com, talks about what metrics their business finds most telling.
Author Savage BrandsCategories BrandonomicsLeave a comment on Leveraging events for great, targeted campaigns Leveraging events for great, targeted campaigns
For the Houston Zoo, Zoo Lights was a great event that became the perfect targeted marketing campaign. Christine Warren, marketing director for the Houston Zoo, talks with Robin Tooms about their strategy for leveraging this huge event.
Author Savage BrandsCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Crowdsourcing Cultural Change: A Recipe for Creativity and Conflict Crowdsourcing Cultural Change: A Recipe for Creativity and Conflict
Cultural change within a company will always cause friction and growing pains. Some of the pushback can be alleviated by getting feedback at every level of the company throughout the process. Unfortunately, this can cause it’s own problems, as people voice their own ideas of what the company is and should be.
Author Savage BrandsCategories BrandonomicsLeave a comment on Building marketing messages from vision and values Building marketing messages from vision and values
Crafting marketing messages around corporate vision and values: the best insights from Monica Silva, team lead of internal communications at Phillips 66 and Rob Camper, SVP, strategic brand director at Cadence Bank
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on The Backflip Theory: Execution is More Than Just Knowledge The Backflip Theory: Execution is More Than Just Knowledge
When I speak to companies about connecting with their purpose and creating compelling mission and vision statements and acting on it, I usually get a lot of nods.