Author Savage BrandsCategories BrandonomicsLeave a comment on A+ for executive involvement in marketing & branding A+ for executive involvement in marketing & branding
Marketers are an integral part of overall business success — but unless executives are involved in the branding discussions, they may not understand the value of marketing in achieving their business goals. Jim Aivalis, CEO and president of Prometheus Energy Group, and Daniel Cotlar, Chief Marketing Officer at Blinds.com discuss how marketing plays a vital role in their companies’ success.
Author Savage BrandsCategories BrandonomicsLeave a comment on Top tips for measuring marketing ROI Top tips for measuring marketing ROI
Daniel Cotlar, Chief Marketing Officer at Blinds.com and Karen Love, Director of Practice Growth at PKF Texas share their insights into measuring ROI on your marketing efforts.
Author Savage BrandsCategories Branding, Culture/Employee EngagementLeave a comment on Brand Storytelling Brings a Little Magic to Your Branding Brand Storytelling Brings a Little Magic to Your Branding
With social media and social sharing sites consuming so much of people’s time, it’s no wonder that storytelling has become the best way to share your brand. The traditional methods of “push” advertising get old very quickly, even if they are clever and well done. But stories? People never get tired of great stories.
Author Savage BrandsCategories BrandonomicsLeave a comment on Brand storytelling is a critical part of branding Brand storytelling is a critical part of branding
Brand storytelling can be highly effective. Robin Tooms gets specifics from Monica Silva, team lead of internal communications at Phillips 66 and Christine Warren, marketing director for the Houston Zoo.
Author Savage BrandsCategories BrandonomicsLeave a comment on What’s in a name? How name fits into product launch branding What’s in a name? How name fits into product launch branding
What’s in a name? Jim Aivalis, CEO and President of Prometheus Energy Group, talks about how naming their product factored into the launch branding for Tenaris Blue.
Author Savage BrandsCategories BrandonomicsLeave a comment on Branding never stops: Strategies for continuing success Branding never stops: Strategies for continuing success
Branding is a never-ending process of communicating the value and culture of your company. Brian Anderson, Vice President of Strategy and Marketing at FlexSteel Pipeline Technologies, talks to Savage’s Robin Tooms about how their branding strategies continually shift to support their business.
Author Savage BrandsCategories BrandonomicsLeave a comment on Calling all CEOs: Get in on the branding conversation Calling all CEOs: Get in on the branding conversation
Branding is a business conversation, not a marketing conversation — and CEOs need to recognize its value. Jim Aivalis, president and CEO of Prometheus Energy Group talks about the difference that branding can make.
Author Savage BrandsCategories BrandonomicsLeave a comment on The power of effective branding The power of effective branding
What do you see when your branding is really working? Jim Aivalis, president and CEO of Prometheus Energy Group, talks about the power of effective branding.
Author Savage BrandsCategories BrandonomicsLeave a comment on Find the metrics that are right for your company Find the metrics that are right for your company
Marketing is part art and part science — with the metrics providing the scientific proof of success. How do you know which metrics are right for your company to be measuring? Daniel Cotlar, chief marketing officer at Blinds.com, shares how they determine which numbers to measure against.
Author Savage BrandsCategories BrandonomicsLeave a comment on An awareness campaign that grabs audience attention An awareness campaign that grabs audience attention
How can you generate brand awareness for a new company and new product? Brian Anderson, vice president of strategy and marketing at FlexSteel Pipeline Technologies shares their approach to making their name known.