Author April LundyCategories SEO/SEM, Technology, Web + Online MarketingLeave a comment on Toppling a dangerous website myth: If you build it, they will come Toppling a dangerous website myth: If you build it, they will come
I’ve heard it time and time again – clients believe that creating a website will be like Field of Dreams: “If you build it, they will come.” In reality, this is far from the truth, and it’s critical that we break away from the notion that a website project ends with the launch of the new site.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Social Media, Strategy, Web + Online MarketingLeave a comment on Online Inspiration: Links to Feed the Savage Mind Online Inspiration: Links to Feed the Savage Mind
We asked a handful of Savages (yes, that’s what we call our group of talented employees) to share some of their favorite online resources. What you’ll see here is an eclectic set of links that reflect our interests – branding, design, web, strategy and a bit of fun thrown in. We hope this sparks some new ideas for you.
Author Bethany AndellCategories Design, Web + Online MarketingLeave a comment on 10 Benefits of a Website Redesign 10 Benefits of a Website Redesign
Your website is your best marketing asset – always working to support your sales team and provide value for your customers. But if it’s overdue for a redesign, you may not be extracting as much value as you can, leaving dollars on the table. In the age of tighter marketing budgets, you need to maximize each communication and marketing channel, starting with a hard look at your website to determine if it’s time for a redesign.
Author Bethany AndellCategories SEO/SEM, Usability, Web + Online MarketingLeave a comment on Creating User-Centered Websites: Part 2, The Key to Designing User Experiences of the Future Creating User-Centered Websites: Part 2, The Key to Designing User Experiences of the Future
As new trends emerge, technology will affect the actions of web users through some common themes. We explore mouse-driven behaviors, typography, and mobile engagement for the future. It’s an exciting time to be planning and designing user interactions, so read more for our insight.
Author Bethany AndellCategories Usability, Web + Online MarketingLeave a comment on Creating User-Centered Websites: Part 1, How to Design for Results Creating User-Centered Websites: Part 1, How to Design for Results
Designing a user-centered website means putting your user’s needs, goals and motivations at the beginning of the process and harmonizing those needs with your expertise and “persuasive guidance.”
Author Savage BrandsCategories Branding, Web + Online MarketingLeave a comment on Managing Your Brand in the Digital Age Managing Your Brand in the Digital Age
Your brand is your most important asset. Your brand is what attracts the best job candidates, commands a premium in your stock price and helps you retain top talent.