Author Savage BrandsCategories BrandonomicsLeave a comment on Is your full value proposition understood? Time to start a brand conversation. Is your full value proposition understood? Time to start a brand conversation.
Branding challenges for a fast-growth company can be complicated on many levels. Where do you start? Robin Tooms asks Chris Levy, Global Marketing Director at Quest Integrity.
Author Savage BrandsCategories BrandonomicsLeave a comment on Do you feel like half of your digital ad dollars are wasted? Not so when you advertise with insights. Do you feel like half of your digital ad dollars are wasted? Not so when you advertise with insights.
Why would a company want to spend money on something like a Data Management Platform (DMP)? (Hint: because working from insights means that your ad dollars are hitting the right people.) Robin Tooms talks DMP with Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota to hear about one way companies counteract this challenge.
Author Savage BrandsCategories BrandonomicsLeave a comment on What are you doing to promote conversations that matter in your industry? What are you doing to promote conversations that matter in your industry?
We’ve all heard about how important it is to be thought leaders in our industry, but this is easier said than done. See how IHS has shaped strategic conversations at its CERAweek conference. Robin Tooms gets the whole story when she hosts Shavonnah Schreiber, director of global campaigns and events at IHS, Inc.
Author Savage BrandsCategories BrandonomicsLeave a comment on Data Management Platform – The missing link in segmenting and targeting your digital advertising Data Management Platform – The missing link in segmenting and targeting your digital advertising
What is a Data Management Platform (DMP) and how do you use it? Robin Tooms talks about why this is more than marketing’s next “shiny object” with Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota.
Author Savage BrandsCategories Savage ThinkingLeave a comment on Bethany Andell & Jackie Dryden on “Leading with Purpose” Part 5 Bethany Andell & Jackie Dryden on “Leading with Purpose” Part 5
Savage Brands’ President, Bethany Andell and Chief Purpose Architect, Jackie Dryden were interviewed by PKF Texas for their series, “The Entrepreneur’s Playbook®” in a series of conversations on Using Savage Thinking to Lead with Purpose.
Author Savage BrandsCategories BrandonomicsLeave a comment on A Big Brand Challenge: Putting Houston first for Super Bowl audiences A Big Brand Challenge: Putting Houston first for Super Bowl audiences
Logos are challenging because you have to get across the core essence of your brand in just a few marks. And this challenge is even greater when the audiences are broad. So how do you appeal to the many audiences of the Super Bowl while keeping the core idea of excitement? Robin Tooms asks Lisa Gagnon, vice president of marketing for the 2017 Houston Super Bowl Host Committee.
Author Savage BrandsCategories BrandonomicsLeave a comment on Tips and tools to help you execute on account-based marketing Tips and tools to help you execute on account-based marketing
Robin Tooms hosts Shavonnah Schreiber, director of global campaigns and events at IHS, Inc. to talk more about account-based marketing and how to execute on this approach.
Author Savage BrandsCategories Savage ThinkingLeave a comment on Bethany Andell & Jackie Dryden on “Leading with Purpose” Part 4 Bethany Andell & Jackie Dryden on “Leading with Purpose” Part 4
Savage Brands’ President, Bethany Andell and Chief Purpose Architect, Jackie Dryden were interviewed by PKF Texas for their series, “The Entrepreneur’s Playbook®” in a series of conversations on Using Savage Thinking to Lead with Purpose.
Author Savage BrandsCategories BrandonomicsLeave a comment on How many audiences need to connect with your brand? Probably more than you think. How many audiences need to connect with your brand? Probably more than you think.
It’s the Super Bowl—sponsors, brands, the NFL, the community, the fans—so many stakeholders! Robin Tooms asks Lisa Gagnon, vice president of marketing for the 2017 Houston Super Bowl Host Committee about the different audiences they keep in mind with the brand.
Author Savage BrandsCategories Savage ThinkingLeave a comment on Bethany Andell & Jackie Dryden on “Leading with Purpose” Part 3 Bethany Andell & Jackie Dryden on “Leading with Purpose” Part 3
Savage Brands’ President, Bethany Andell and Chief Purpose Architect, Jackie Dryden were recently interviewed by PKF Texas for their series, “The Entrepreneur’s Playbook®” in a series of conversations on Using Savage Thinking to Lead with Purpose.