Author Savage BrandsCategories BrandonomicsLeave a comment on When the stakes are high, think about this highly targeted marketing approach When the stakes are high, think about this highly targeted marketing approach
What is account-based marketing and how does it work? Robin Tooms asks Shavonnah Schreiber, director of global campaigns and events at IHS, Inc.
Author Savage BrandsCategories Savage ThinkingLeave a comment on Bethany Andell & Jackie Dryden on “Leading with Purpose” Part 2 Bethany Andell & Jackie Dryden on “Leading with Purpose” Part 2
Savage Brands’ President, Bethany Andell and Chief Purpose Architect, Jackie Dryden were recently interviewed by PKF Texas for their series, “The Entrepreneur’s Playbook®” in a series of conversations on Using Savage Thinking to Lead with Purpose.
Author Savage BrandsCategories BrandonomicsLeave a comment on Houston is central to the 2017 Super Bowl. And here is why it needs a logo to promote that. Houston is central to the 2017 Super Bowl. And here is why it needs a logo to promote that.
Two brands for the upcoming 2017 Super Bowl hosted in Houston. Why? Robin Tooms asks Lisa Gagnon, vice president of marketing for the 2017 Houston Super Bowl Host Committee for her perspective on why the Host Committee has an additional logo.
Author Savage BrandsCategories BrandonomicsLeave a comment on Need to be strategic in your marketing? A short guide to both the process and practice. Need to be strategic in your marketing? A short guide to both the process and practice.
Is it possible to be MORE strategic in how you market services, solutions and expertise? And how do you know you’re still on point? Robin Tooms gets specific with Shavonnah Schreiber, director of global campaigns and events at IHS.
Author Savage BrandsCategories Core Values, Culture/Employee Engagement, PurposeLeave a comment on Our Purpose Our Purpose
We’re creators. We’re dreamers. We’re shapers and shakers. We’re high-five collectors and truth slingers. We’re believers in a better world. We are Savage Brands.
Author Savage BrandsCategories BrandonomicsLeave a comment on Don’t succumb to “logo soup.” Targeted marketing is much more effective. Don’t succumb to “logo soup.” Targeted marketing is much more effective.
A huge initiative like the NCAA Men’s Final Four means lots of branded events – with each event offering a different value for specific demographics. That’s a lot of targeted marketing! Robin Tooms visits with Rachel Quan, VP of external operations for the 2016 NCAA Men’s Final Four in Houston.
Author Savage BrandsCategories BrandonomicsLeave a comment on Need to market an important event? Consider a well-timed media blitz. Need to market an important event? Consider a well-timed media blitz.
The 2016 NCAA Men’s Final Four Houston Local Organizing Committee is in full blitz mode, especially now that Rodeo is over. Robin Tooms interviews Rachel Quan, VP of external operations for more insight on how they manage their media dollars to drive attendance.
Author Stacey PieferCategories Branding, Culture/Employee EngagementLeave a comment on Women Making Positive Impact on the Energy Industry Women Making Positive Impact on the Energy Industry
In January at the World Economic Forum in Davos, Facebook’s COO Sheryl Sandberg proclaimed, “Men still run the world…I’m not sure its going that well.”
Author Savage BrandsCategories BrandonomicsLeave a comment on Going local with your brand – Grassroots marketing builds deep relationships in a community Going local with your brand – Grassroots marketing builds deep relationships in a community
It’s not just a game or two, it’s a total EVENT (and so much more)! Robin Tooms interviews Rachel Quan, VP of external operations for the 2016 NCAA Men’s Final Four Houston Local Organizing Committee to talk about how she built excitement within Houston so that we benefit as a community.
Author Savage BrandsCategories BrandonomicsLeave a comment on Large communication initiatives need a “village” to succeed – leverage partners and influencers to increase your reach Large communication initiatives need a “village” to succeed – leverage partners and influencers to increase your reach
Coordinating thousands of volunteers requires a massive effort, a strong strategy and detailed communications. Robin Tooms interviews Rachel Quan, VP of external operations for the 2016 NCAA Men’s Final Four Houston Local Organizing Committee.