Author Savage BrandsCategories Savage ThinkingLeave a comment on Join Savage at Conscious Capitalism 2017 – “Pitfalls on the Path to Purpose” Presentation Join Savage at Conscious Capitalism 2017 – “Pitfalls on the Path to Purpose” Presentation
Conscious Capitalism 2017 is designed to deepen your practical application of the principles of Conscious Capitalism with high potency keynotes, new content for teams, multiple tracks of hands on practicums and rich opportunities to connect with and learn from peers.
Author Bethany AndellCategories Brandonomics, Culture/Employee EngagementLeave a comment on How a great workplace environment will help you recruit the best talent How a great workplace environment will help you recruit the best talent
If you want to attract and hire good talent, your workplace user experience will be a factor. Bethany Andell continues her discussion with Lauri Goodman Lampson, president of PDR, a workplace consulting and design firm.
Author Bethany AndellCategories Brandonomics, Core Values, Culture/Employee EngagementLeave a comment on Inspire the behaviors you want in your workplace and build on your values Inspire the behaviors you want in your workplace and build on your values
It’s a new world out there and the way we work is changing. Today’s workforce does not need a “warehouse,” it needs a “hub” of connections and collaboration. What’s a leader to do? Savage’s Bethany Andell asks Lauri Goodman Lampson, president of PDR, a workplace consulting and design firm.
Author Bethany AndellCategories Brandonomics, Culture/Employee EngagementLeave a comment on Maximizing energy from your employees with a more purposeful workplace experience Maximizing energy from your employees with a more purposeful workplace experience
How do you get maximum energy from your employees? Is it about purpose, and where does strategy fit in? If you’re doing it right, it all works together as it connects and inspires. Savage’s Bethany Andell chats with Lauri Goodman Lampson, president of PDR, a workplace consulting and design firm.
Author Savage BrandsCategories BrandonomicsLeave a comment on Build a brand, and not just a logo, by getting the C-suite involved Build a brand, and not just a logo, by getting the C-suite involved
Your executive team is a key stakeholder group in any rebrand process. The key here is to include them and to follow a strategic process. Why? Because you can’t solve big brand fragmentation challenges just by having a team work on the tactics – a new logo, or a new website. Robin Tooms interviews Chris Levy, Global Marketing Director at Quest Integrity, for ways to keep this process on track.
Author Savage BrandsCategories BrandonomicsLeave a comment on Tips on how to plan and monitor your digital media placements to protect your advertising budget Tips on how to plan and monitor your digital media placements to protect your advertising budget
Budgets are tight, so wouldn’t you want to make sure your ad dollars are hitting your intended audience? Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota shares some digital marketing tips to keep your ad buys safe and secure.
Author Savage BrandsCategories BrandonomicsLeave a comment on For a strong brand platform, think about how you deliver on your values For a strong brand platform, think about how you deliver on your values
It’s all about culture and values. Does your brand platform deliver yours? Robin Tooms gets specific with Chris Levy, Global Marketing Director at Quest Integrity.
Author Savage BrandsCategories BrandonomicsLeave a comment on Is Google playing a bigger role in your data? If you’re an integrated marketer, the answer is Yes. Is Google playing a bigger role in your data? If you’re an integrated marketer, the answer is Yes.
Marketers are concerned about omnichannel marketing, but this brings about new integration challenges, such as ‘what happens with the data on the backend?’. When you have the ability for your various systems to share data, such as with a Data Management Platform (DMP), you can better ‘connect the dots’ with all interactions. Myles Rose, Digital Marketing Operations Manager for Gulf States Toyota shares some insights from the Google Performance Summit and how Google is playing a friendlier role in a DMP.
Author Savage BrandsCategories BrandonomicsLeave a comment on Before you start a rebrand, look at your corporate strategy and customer alignment first Before you start a rebrand, look at your corporate strategy and customer alignment first
Multiple brands, bundled solutions, corporate strategy, and rebrands can create chaos on so many levels. And where is the customer in all of this? Robin Tooms asks Chris Levy, Global Marketing Director at Quest Integrity Group.
Author Savage BrandsCategories BrandonomicsLeave a comment on Build partnerships to accomplish big brand and communication goals, together Build partnerships to accomplish big brand and communication goals, together
How does a non-profit take on a huge, complex campaign and do it with limited resources? Very creatively! Robin Tooms interviews Lisa Gagnon, vice president of marketing for the 2017 Houston Super Bowl Host Committee.