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Share Your Brand’s Story to Connect with Stakeholders and Win Hearts

While the specifics of how you craft your company story will vary there are several fundamental elements of purposeful communication that cross all channels and media. Begin by getting your arms around your authentic story, matching your narrative with your image, and then following through with flawless execution.

A Powerful Way to Build Trust: Align Your Organizational Operations with Your Purpose

Lack of alignment between what is said and how a business operates will quickly derail any attempt to becoming a purposeful brand, and erode trust. Even the most devout believers in a company’s why will quickly become discouraged if the way a company conducts business does not match what it professes to stand for.

Two Generations Push for Meaning and Purpose in the Workplace

What is it with these Millennials? Well maybe we aren’t all so different after all. While much is written about the “Millennial effect” on the workplace, when it comes to the shared mindset of purpose in the business environment, this is driven not by one, but by two generations at opposite ends of the career spectrum—Millennials and Baby Boomers.

Are Today’s Business Leaders Losing Their Vision?

One of my favorite ad headlines states, “You don’t open a Bike Shop to Run a Balance Sheet.” You open a bike shop because you love bicycles. You are passionate about riding them, talking about them and sharing them with others. This is how most great businesses are started. Someone with a personal passion recognizes a need in the marketplace, takes a risk and starts a company to share their vision with the world.

How Purpose Changed Our Company for the Better

Savage has always been a forward-looking company – whether we were leading the way in testing technology to enhance the skills of our designers or designing websites before most firms knew what a URL was – so when we began to hear whispers about the impact of corporate purpose, we knew we wanted to be early adopters.

When the Going Gets Tough, the Tough Get Purposeful

It all started with a powerful idea – the notion that doing business purely based on time or price is not the best way to build brand loyalty. The team at Savage realized that when companies value themselves based solely on what they do – selling things or hours – they are leaving out the most powerful part of the equation: purpose.