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Author Bethany AndellCategories Branding, Culture/Employee Engagement, Marketing CommunicationsLeave a comment on Need More Effective Communications? Start by Aligning Your Brand with Your Culture
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Marketing CommunicationsLeave a comment on Need More Effective Communications? Start by Aligning Your Brand with Your Culture Need More Effective Communications? Start by Aligning Your Brand with Your Culture
Your company is sending out communications every day, but do these messages paint an accurate picture of your customers’ experience with the company? If your customers see a disconnect between what you say you do and what your employees actually do, then that creates a “credibility gap” for your brand.
Posted on Author Bethany AndellCategories Branding, Culture/Employee Engagement, Savage ThinkingLeave a comment on M&A Cultural Alignment: A Unified Culture Means a Strong Brand
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Savage ThinkingLeave a comment on M&A Cultural Alignment: A Unified Culture Means a Strong Brand M&A Cultural Alignment: A Unified Culture Means a Strong Brand
When companies participate in M&A activity, they understand that there will be challenges associated with combining two unique businesses into a single entity. How customers will react to the combined business is a big concern. Managing customer expectations, ensuring that the company’s external brand is shifted smoothly and value remains high all need to be addressed in the external rebrand.