Author Bethany AndellCategories Culture/Employee Engagement, Employer Branding, Savage ThinkingLeave a comment on The Advantages of a Strong Company Culture to Employee Engagement The Advantages of a Strong Company Culture to Employee Engagement
A company with engaged employees is easy to spot. In these organizations, the culture is clearly defined and employees understand the purpose and goals they are working toward. Simply put, there is a feeling of shared success.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Marketing CommunicationsLeave a comment on Need More Effective Communications? Start by Aligning Your Brand with Your Culture Need More Effective Communications? Start by Aligning Your Brand with Your Culture
Your company is sending out communications every day, but do these messages paint an accurate picture of your customers’ experience with the company? If your customers see a disconnect between what you say you do and what your employees actually do, then that creates a “credibility gap” for your brand.
Author Savage BrandsCategories Branding, Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: The key to becoming a top brand – Purpose Ask the Expert: The key to becoming a top brand – Purpose
Creating an authentic brand is all about being consistent: your vision and messaging need to align with employee behaviors. That’s why having a clear purpose is so critical to branding. Robin Tooms, Vice President of Strategy at Savage, talks about how purpose makes it easy to spot a top brand.
Author Savage BrandsCategories Culture/Employee Engagement, Employer Branding, Internal CommunicationsLeave a comment on What You Can Learn about Recruiting from America’s Top 5 Places to Work What You Can Learn about Recruiting from America’s Top 5 Places to Work
What makes a company a great place to work? Each year, Fortune magazine releases a list of the top 100 Best Companies to Work For. We’re taking a closer look at the top five, and what their methods can teach you about improving the working environment in your company.
Author Savage BrandsCategories Branding, Culture/Employee Engagement, Employer BrandingLeave a comment on Assessing Your HR Brand: Are You Retaining the Best & Brightest? Assessing Your HR Brand: Are You Retaining the Best & Brightest?
Whether you’ve set out to intentionally create one or not, your company has an HR brand. An HR brand is more specific than your overall brand, and is internal to the company – it encompasses the way your employees experience your workplace and talk about it, the way leadership deals with internal issues and the beliefs employees have about why it’s important to work there.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Savage ThinkingLeave a comment on M&A Cultural Alignment: A Unified Culture Means a Strong Brand M&A Cultural Alignment: A Unified Culture Means a Strong Brand
When companies participate in M&A activity, they understand that there will be challenges associated with combining two unique businesses into a single entity. How customers will react to the combined business is a big concern. Managing customer expectations, ensuring that the company’s external brand is shifted smoothly and value remains high all need to be addressed in the external rebrand.
Author Savage BrandsCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: Cultural Alignment is Critical during Mergers & Acquisitions Ask the Expert: Cultural Alignment is Critical during Mergers & Acquisitions
A strong, positive culture is a critical part of a successful business — and an even more critical part of successfully combining companies through an acquisition or merger. Jackie Dryden, Savage’s Creative Strategist, talks about the role culture plays when combining organizations.
Author Savage BrandsCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Ask the Expert: Why Employee Alignment with Culture is Important Ask the Expert: Why Employee Alignment with Culture is Important
Every company has a culture, but it can be purposeful or it can be accidental. If no effort has been made to maintain it, culture will define itself. Jackie Dryden, Savage’s Creative Strategist, talks about the role culture plays in defining employee actions.