Author Savage BrandsCategories Culture/Employee Engagement, InnovationLeave a comment on Want to be innovative & disruptive? Disrupt your own operations first Want to be innovative & disruptive? Disrupt your own operations first
With today’s competitive markets, if you want to be an innovative company – the kind that disrupts industries and leapfrogs competitors, then you can’t conduct business as normal. And if you’re looking for forward-thinking leaders to match that strategy, would you expect to find them through traditional means, or is this a time to think unconventionally too?
Author Savage BrandsCategories Culture/Employee EngagementLeave a comment on Brand Advocates: A Tale of Two Car Dealerships Brand Advocates: A Tale of Two Car Dealerships
Recently, I had the privilege to see a company whose brand advocates inspired action and loyalty. My husband and I were in the unenviable position of being in dire need of a new car, the old one having finally given up the ghost. Our search took us to two dealerships – one we had been attracted to by radio commercials promising unbeatable deals, and one that had been recommended to us for the positive experience of working with them.
Author Bethany AndellCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Accountability vs. Autonomy: Finding the Right Workplace Balance Accountability vs. Autonomy: Finding the Right Workplace Balance
Companies everywhere are asking the same question: How do we foster a company culture that is profitable, purposeful and a pleasure to work in? There seems to be a lot of conflicting advice about what makes an office most effective, but the key is striking the right balance between accountability and autonomy, thinking purposefully and getting things done.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on How Purpose Changed Our Company for the Better How Purpose Changed Our Company for the Better
Savage has always been a forward-looking company – whether we were leading the way in testing technology to enhance the skills of our designers or designing websites before most firms knew what a URL was – so when we began to hear whispers about the impact of corporate purpose, we knew we wanted to be early adopters.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on When the Going Gets Tough, the Tough Get Purposeful When the Going Gets Tough, the Tough Get Purposeful
It all started with a powerful idea – the notion that doing business purely based on time or price is not the best way to build brand loyalty. The team at Savage realized that when companies value themselves based solely on what they do – selling things or hours – they are leaving out the most powerful part of the equation: purpose.
Author Bethany AndellCategories Culture/Employee Engagement, Savage Thinking, StrategyLeave a comment on Ask the Expert: What Does Committing to Purpose Look Like? Ask the Expert: What Does Committing to Purpose Look Like?
What does it mean for a business leader to be truly committed to purpose – and to lead a company that brings its purpose to life every day? We asked Savage President Bethany Haley: What does it look like when a CEO believes in purpose and walks the talk?
Author Savage BrandsCategories Culture/Employee EngagementLeave a comment on 3 Ways to Give Your Company an “Attitude Adjustment” 3 Ways to Give Your Company an “Attitude Adjustment”
Recently, a Texas restaurant shut its doors temporarily, noting on its sign that it was “closed for an attitude adjustment.” When we hear the phrase “attitude adjustment,” we often think of a parent correcting a child who’s not acting the way he should – and that’s just what this restaurant owner was doing with his business. After noting that his workers’ customer service was not meeting the standards he expected, he announced the restaurant would close for a time of reflection, training and staffing changes.
Author Bethany AndellCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Why 2014 will be the Best Year Yet: A Letter from the President Why 2014 will be the Best Year Yet: A Letter from the President
We’re looking forward to a great year at Savage. Last year, Savage Brands renewed its commitment to purpose: We believe that by helping companies deliver on their purpose, we are revolutionizing Corporate America.
Author Savage BrandsCategories Branding, Culture/Employee EngagementLeave a comment on Brand Storytelling Brings a Little Magic to Your Branding Brand Storytelling Brings a Little Magic to Your Branding
With social media and social sharing sites consuming so much of people’s time, it’s no wonder that storytelling has become the best way to share your brand. The traditional methods of “push” advertising get old very quickly, even if they are clever and well done. But stories? People never get tired of great stories.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Social Media, Strategy, Web + Online MarketingLeave a comment on Online Inspiration: Links to Feed the Savage Mind Online Inspiration: Links to Feed the Savage Mind
We asked a handful of Savages (yes, that’s what we call our group of talented employees) to share some of their favorite online resources. What you’ll see here is an eclectic set of links that reflect our interests – branding, design, web, strategy and a bit of fun thrown in. We hope this sparks some new ideas for you.