Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on How Purpose Changed Our Company for the Better How Purpose Changed Our Company for the Better
Savage has always been a forward-looking company – whether we were leading the way in testing technology to enhance the skills of our designers or designing websites before most firms knew what a URL was – so when we began to hear whispers about the impact of corporate purpose, we knew we wanted to be early adopters.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on When the Going Gets Tough, the Tough Get Purposeful When the Going Gets Tough, the Tough Get Purposeful
It all started with a powerful idea – the notion that doing business purely based on time or price is not the best way to build brand loyalty. The team at Savage realized that when companies value themselves based solely on what they do – selling things or hours – they are leaving out the most powerful part of the equation: purpose.
Author Bethany AndellCategories Culture/Employee Engagement, Savage Thinking, StrategyLeave a comment on Ask the Expert: What Does Committing to Purpose Look Like? Ask the Expert: What Does Committing to Purpose Look Like?
What does it mean for a business leader to be truly committed to purpose – and to lead a company that brings its purpose to life every day? We asked Savage President Bethany Haley: What does it look like when a CEO believes in purpose and walks the talk?
Author Savage BrandsCategories Culture/Employee EngagementLeave a comment on 3 Ways to Give Your Company an “Attitude Adjustment” 3 Ways to Give Your Company an “Attitude Adjustment”
Recently, a Texas restaurant shut its doors temporarily, noting on its sign that it was “closed for an attitude adjustment.” When we hear the phrase “attitude adjustment,” we often think of a parent correcting a child who’s not acting the way he should – and that’s just what this restaurant owner was doing with his business. After noting that his workers’ customer service was not meeting the standards he expected, he announced the restaurant would close for a time of reflection, training and staffing changes.
Author Bethany AndellCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on Why 2014 will be the Best Year Yet: A Letter from the President Why 2014 will be the Best Year Yet: A Letter from the President
We’re looking forward to a great year at Savage. Last year, Savage Brands renewed its commitment to purpose: We believe that by helping companies deliver on their purpose, we are revolutionizing Corporate America.
Author Jackie DrydenCategories Culture/Employee Engagement, Savage ThinkingLeave a comment on The Backflip Theory: Execution is More Than Just Knowledge The Backflip Theory: Execution is More Than Just Knowledge
When I speak to companies about connecting with their purpose and creating compelling mission and vision statements and acting on it, I usually get a lot of nods.
Author Bethany AndellCategories Culture/Employee Engagement, Employer Branding, Savage ThinkingLeave a comment on The Advantages of a Strong Company Culture to Employee Engagement The Advantages of a Strong Company Culture to Employee Engagement
A company with engaged employees is easy to spot. In these organizations, the culture is clearly defined and employees understand the purpose and goals they are working toward. Simply put, there is a feeling of shared success.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Marketing CommunicationsLeave a comment on Need More Effective Communications? Start by Aligning Your Brand with Your Culture Need More Effective Communications? Start by Aligning Your Brand with Your Culture
Your company is sending out communications every day, but do these messages paint an accurate picture of your customers’ experience with the company? If your customers see a disconnect between what you say you do and what your employees actually do, then that creates a “credibility gap” for your brand.
Author Savage BrandsCategories Branding, Culture/Employee Engagement, Employer BrandingLeave a comment on Assessing Your HR Brand: Are You Retaining the Best & Brightest? Assessing Your HR Brand: Are You Retaining the Best & Brightest?
Whether you’ve set out to intentionally create one or not, your company has an HR brand. An HR brand is more specific than your overall brand, and is internal to the company – it encompasses the way your employees experience your workplace and talk about it, the way leadership deals with internal issues and the beliefs employees have about why it’s important to work there.
Author Bethany AndellCategories Branding, Culture/Employee Engagement, Savage ThinkingLeave a comment on M&A Cultural Alignment: A Unified Culture Means a Strong Brand M&A Cultural Alignment: A Unified Culture Means a Strong Brand
When companies participate in M&A activity, they understand that there will be challenges associated with combining two unique businesses into a single entity. How customers will react to the combined business is a big concern. Managing customer expectations, ensuring that the company’s external brand is shifted smoothly and value remains high all need to be addressed in the external rebrand.