Balancing AI and Human Creativity in Corporate Branding
AI tools are reshaping design, but brand identity demands more than automation.
What Is An SVG Font?
We all know that the pen is mightier than the sword
Empathy and Accessible Design
Empathy in the design process makes sure that we honor every person who may interact with our work to assure that it is accessible for them.
A New Internet is Coming. Get Ready for the Metaverse.
The metaverse jetted into the collective convo late last fall when Facebook announced a name change to Meta.
How Consensus Kills Innovation
You know the feeling: You’ve just left a meeting in which everyone has discussed a pressing issue, considered the pros and cons, and arrived at a plan for moving forward that everyone can agree with.
Savage Brands—Playing On Purpose
Savage introduces an experience designed to help you tap into the positive powers of play—and to reconnect with your true purpose.
In the Future, Your Marketing Materials Read You
Science fiction gives us a glimpse into the future, like the sci-fi thriller Minority Report, set in 2054, that demonstrated an interesting concept: the ability to market based on facial (or, in the case of the film, retinal) recognition. We’ve already seen companies try to harness this sort of technology to put clients’ messages directly in front of their prospective customers.
Blast Through a Creative Block: Just Do It
Folks who work in creative roles are all too familiar with the idea of creative block, but you don’t have to be in a traditionally creative role to experience a lack of creativity just when you need it most. By any name – writer’s block, designer’s doldrums, accounting apathy, marketing malaise, programmer’s procrastination – the frustrating lack of inspiration is just as hard.