Author Jackie DrydenCategories Savage ThinkingLeave a comment on Jackie Dryden featured on the “Recalculating for Small Business” Show Jackie Dryden featured on the “Recalculating for Small Business” Show
Listen to Jackie’s conversation on how companies build an authentic and sustainable organization and brand, on the Recalculating for Small Business show.
Author Bethany AndellCategories Conscious Capitalism, Conscious Leadership, PurposeLeave a comment on Love. Bravery. Play. Leadership Thoughts from the Conscious Capitalism Leadership Summit Love. Bravery. Play. Leadership Thoughts from the Conscious Capitalism Leadership Summit
These are just some of the moments that struck me last week when I attended my 4th annual Conscious Capitalism Leadership Summit:
Author Brandy BeverlyCategories Internal Communications, Organizational Change/AlignmentLeave a comment on Creative businesses love Process: Who knew? Creative businesses love Process: Who knew?
For companies in transformation due to rapid growth, strategic transition or M&A activities or those in need of revitalization due to poor employee engagement or lackluster business performance, having a solid business ‘operating system’ in place will likely make the difference between success or failure — enjoying a return on investment or realizing sunk costs — on the work that must be done to reach a vision.
Author Jackie DrydenCategories Branding, PurposeLeave a comment on Share Your Brand’s Story to Connect with Stakeholders and Win Hearts Share Your Brand’s Story to Connect with Stakeholders and Win Hearts
While the specifics of how you craft your company story will vary there are several fundamental elements of purposeful communication that cross all channels and media. Begin by getting your arms around your authentic story, matching your narrative with your image, and then following through with flawless execution.
Author Jackie DrydenCategories Branding, Internal Communications, Marketing CommunicationsLeave a comment on Seven Stages to Brand Advocacy Seven Stages to Brand Advocacy
While most companies want tribal brand loyalty, many are unclear about how to create raving fans that believe in and support a company’s Purpose. Creating advocacy is a journey—belief and trust can’t be built overnight.
Author Jackie DrydenCategories Culture/Employee Engagement, Organizational Change/Alignment, PurposeLeave a comment on A Powerful Way to Build Trust: Align Your Organizational Operations with Your Purpose A Powerful Way to Build Trust: Align Your Organizational Operations with Your Purpose
Lack of alignment between what is said and how a business operates will quickly derail any attempt to becoming a purposeful brand, and erode trust. Even the most devout believers in a company’s why will quickly become discouraged if the way a company conducts business does not match what it professes to stand for.
Author Bethany AndellCategories Conscious Leadership, Culture/Employee Engagement, PurposeLeave a comment on Indra Nooyi, CEO of Pepsi, Makes the Case for Corporate Purpose Indra Nooyi, CEO of Pepsi, Makes the Case for Corporate Purpose
My friend Darcie Durham with Boeing hosted me at the Greater Houston Partnership leadership luncheon. The speaker was Indra Nooyi, the CEO of PepsiCo and it was moderated by Scott McClelland, President of HEB. I don’t hear much about “corporate” PepsiCo and before this talk I didn’t know much about Indra. However, what she had to say about leadership and building a sustainably successful company was so in sync with how I view the role of leaders in business today that I felt like we were kindred spirits.
Author Jackie DrydenCategories Culture/Employee Engagement, PurposeLeave a comment on Two Generations Push for Meaning and Purpose in the Workplace Two Generations Push for Meaning and Purpose in the Workplace
What is it with these Millennials? Well maybe we aren’t all so different after all. While much is written about the “Millennial effect” on the workplace, when it comes to the shared mindset of purpose in the business environment, this is driven not by one, but by two generations at opposite ends of the career spectrum—Millennials and Baby Boomers.
Author Savage BrandsCategories Conscious Capitalism, Innovation, PurposeLeave a comment on Savage Brands—Playing On Purpose Savage Brands—Playing On Purpose
Savage introduces an experience designed to help you tap into the positive powers of play—and to reconnect with your true purpose.
Author Bethany AndellCategories Organizational Change/Alignment, Purpose, Savage ThinkingLeave a comment on Is Your Mission Statement Dying on Your Wall? Is Your Mission Statement Dying on Your Wall?
Having a mission statement is more than a declaration of a company’s intent. A mission statement should be memorable, invoke inspiration, and call the audience to action. But having a mission statement and living it are entirely separate things.