Folks who work in creative roles are all too familiar with the idea of creative block, but you don’t have to be in a traditionally creative role to experience a lack of creativity just when you need it most. By any name – writer’s block, designer’s doldrums, accounting apathy, marketing malaise, programmer’s procrastination – the frustrating lack of inspiration is just as hard.
We have an ongoing commitment to highlighting companies that are doing business purposefully – like Chipotle.
Since its spin-off from McDonalds in 2006, Chipotle has impressed Wall Street with its explosive growth, consistently beating earnings predictions and expanding with more than 1500 locations in 2013.
Recently, a Texas restaurant shut its doors temporarily, noting on its sign that it was “closed for an attitude adjustment.” When we hear the phrase “attitude adjustment,” we often think of a parent correcting a child who’s not acting the way he should – and that’s just what this restaurant owner was doing with his business. After noting that his workers’ customer service was not meeting the standards he expected, he announced the restaurant would close for a time of reflection, training and staffing changes.
As part of our mission to push companies to be more purposeful and less concerned with the bottom line, we’re recognizing the companies that are doing it right – like The Container Store.
The Container Store firmly believes that all of its stakeholders – employees, customers, vendors, the community and shareholders – its employees are No. 1. The company focuses on taking care of its employees first because its leaders understand that employees who are taken care of take better care of customers, and ultimately the shareholders experience greater benefit from this approach.
Forbes magazine recently published an article that confirmed what we at Savage preach to our clients: “People don’t come to work every day for just a paycheck, and customers aren’t indiscriminate shoppers anymore. They both want purpose, they want to believe, and they want to feel like they’re part of something large than themselves.”
Purpose – it’s our favorite word at Savage.
We’re looking forward to a great year at Savage. Last year, Savage Brands renewed its commitment to purpose: We believe that by helping companies deliver on their purpose, we are revolutionizing Corporate America.
We are working alongside our clients to help them find and deliver on their core business purpose in order to solve their toughest business challenges:
With social media and social sharing sites consuming so much of people’s time, it’s no wonder that storytelling has become the best way to share your brand. The traditional methods of “push” advertising get old very quickly, even if they are clever and well done. But stories? People never get tired of great stories.
When writing an annual budget, many people want to start by brainstorming the strategies and tactics they want to act out over the year. They ask themselves, “What do I want to do?” and they compare their expectations for the coming year to what they did the year before.
Creativity is a funny thing. It comes and goes and seems to cramp up at the times when you need it most. That’s especially hard on someone who’s hired to do creative things for a living. It’s not always easy to be creative on demand!
I have found that creativity is like a muscle that has to be exercised to keep it strong enough to propel you through tough creative challenges. Training and stretching your creativity not only builds strength, but also gives your creative mind flexibility and stamina. I keep my creativity strong by doing imaginative things outside of work so that I can reap the benefits at the office.
More than 650 people gathered at TEDxHouston 2013 to share ideas about “the other things,” the things we do not because they are easy, but because they are hard. Savages Brandy Beverly, Chad Stanley, Jennifer Phillips and Sara McPherson attended to hear about the “moonshots” of leaders and thinkers from around the world – the things we dream about that would take monumental effort and radical new thinking to achieve.